Analytics
Promptwatch MCP connector
The Promptwatch connector brings brand visibility, citations, competitor heatmaps, content gaps, crawler activity and monitors into Claude, ChatGPT, Cursor and other MCP clients, so each person can ask about AI search performance inside their own Promptwatch access.
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How it connects. Connects with an API key. The credential goes into a vault nobody reads back.
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One address. https://api.elaichi.ai/mcp, the same for every user.
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Their own access. An agent never gets more than the person it acts for.
69 tools
How to connect
How to connect Promptwatch to Claude, ChatGPT or Cursor
Two steps, about a minute.
In Elaichi
Connect Promptwatch once
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Open Connections, choose Add connection, and pick Promptwatch.
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Optionally set Share with to give a team access, then press Connect.
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Paste a Promptwatch API key. One person generates a token in Promptwatch and pastes it once. Everyone else works through Share with, and never sees it.
The credential is vaulted. Nobody reads it back, not even the AI.
Add connection
Choose a connector.
In your AI client
Point it at one endpoint
Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.
Connect Promptwatch to Claude
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1
Open Customize, then Connectors.
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2
Press Add.
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3
Name it, paste the MCP server URL, then Continue.
https://api.elaichi.ai/mcp -
4
Sign in and approve.
On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.
Connect Promptwatch to ChatGPT
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1
Open Plugins, then press the + button.
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2
Name it and paste the endpoint into Server URL.
https://api.elaichi.ai/mcp -
3
Leave Authentication on OAuth, then tick the risk acknowledgement.
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4
Press Create, then sign in and approve.
Works on the web today. The plugin directory lives at chatgpt.com/plugins.
Connect Promptwatch to Cursor
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1
Open
~/.cursor/mcp.json. -
2
Add the endpoint under
mcpServers.https://api.elaichi.ai/mcp -
3
Reload Cursor, then sign in and approve.
~/.cursor/mcp.json
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
Set up per machine, so repeat it on each computer you work from.
Connect Promptwatch to any MCP client
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1
Add the endpoint as a remote MCP server.
https://api.elaichi.ai/mcp -
2
Sign in and approve.
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
The Elaichi Agent already has these tools, with nothing to set up.
Use cases
What teams do with Promptwatch through Elaichi
Every one of these runs inside the access the person already has, and lands in the same audit log.
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Marketing
Check how the brand shows up in AI answers
Ask how often the brand is mentioned across ChatGPT, Claude, Gemini and other models this month, and how that visibility has moved since last quarter.
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SEO
Find out which pages AI models cite
Pull the top cited pages and domains for each model, see where the brand's own site is cited and where competitors take the spot instead.
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Content
Turn content gaps into a writing plan
Review the questions where the brand has no answer being cited, then draft a content brief in Promptwatch to close the gap.
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Brand
Set up monitors for new product lines
Add a brand or a fresh set of monitored prompts when a launch goes out, and keep existing brand records up to date as names and domains change.
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Competitive intelligence
Compare the brand against rivals by model
Read the competitor heatmap to see which rival wins in which model and on which topics, then summarize the standouts for the team meeting.
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Web
See which AI crawlers are visiting the site
Check crawler events and trends to learn which AI bots are hitting the site, how often, and which pages they read most.
Try asking
- “Which domains cite our brand most across LLM sources this month”
- “Compare our citation rank against competitors in the heatmap”
- “Show brand visibility over time and top cited pages”
AI tools
Promptwatch tools for your AI agents
69 tools are ready to call through Elaichi's MCP endpoint the moment you connect Promptwatch, governed by the same roles, restrictions, and audit log as everything else in Elaichi.
No tools match your search.
See it in Elaichi
What connecting Promptwatch gets you
6 screens from the product, each doing one job for your Promptwatch account.
The agent
Ask about brand visibility, read the answer.
Plain language questions answered from live Promptwatch brands, citations and rankings.
- brands
- citations
- domains
- pages
Ask Elaichi to work across your apps.
Which domains cite our brand most across LLM sources this month
Compare our citation rank against competitors in the heatmap
Show brand visibility over time and top cited pages
Also runs in Claude, ChatGPT or Cursor
MCP clients
Claude, ChatGPT and Cursor reach Promptwatch.
One org MCP endpoint over OAuth, no SDK and no shared API key.
ElaichiMCP clientsClaude
ChatGPT
Cursor
Copy the endpoint
Tool catalog
69 Promptwatch tools ready without custom code.
Brands, citations, domains by LLM, competitor heatmaps and content gap stats included.
- List all Promptwatch auth validates
- List all Promptwatch brands
- Create a Promptwatch brand
- Update a Promptwatch brand by ID
ElaichiToolsToolboxes
Every team gets its own Promptwatch toolbox.
Curate toolboxes per team so SEO, content and leadership each see their scope.
- SEO
- Content
- Brand
- Competitive intelligence
ElaichiToolboxesShared connections
Teammates query Promptwatch without seeing credentials.
Each connection shows who connected it and which teams and members share it.
- Brand EMEA
- Content
- SEO
- Competitive research
ElaichiConnectionsAudit log
Answer who ran which Promptwatch call.
Append-only log of when, who, what happened, type and resource touched.
- When
- Who
- What happened
- Type
ElaichiAudit logLaunching soon
From answering questions to doing the work
A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.
Automations
A schedule fires, a digest ships.
Six steps fetch Promptwatch citations, group them, draft a digest, then await approval.
Promptwatch digest
Run 418 · started 2 minutes ago · on behalf of Emma Laurent
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✓
Schedule
Every weekday at 08:00
0.2s -
✓
Fetch brands
Promptwatch
1.4s -
✓
Group by owner
Transform
0.1s -
✓
Draft the digest
Agent step
Ran with 4 tools, returned a structured summary
6.2s -
Approve the digest
Needs approval
Assigned to Michael Brennan
Approve Deny -
Post the digest
Promptwatch
Queued
Collections and dashboards
Promptwatch visibility numbers arrive on schedule.
Four metrics, 14 days of records created and a per team breakdown, computed directly.
Promptwatch health
Refreshed 4 minutes ago · every 15 minutes · from the brands collection
Brands
1,284 ↓ 12%
Citations
96 ↓ 8%
Needs attention
3 ↑ 2
Updated this week
412 ↑ 9%
Brands created
Last 14 days
By team
Share of activity
Brand EMEA 34%
Content 27%
SEO 21%
Competitive research 18%
Related connectors
More from the catalog
FAQ
Frequently asked questions
How do I connect Promptwatch to Claude?
First connect Promptwatch in Elaichi by pasting in the API key from your Promptwatch account, which takes about a minute. Then in Claude open Customize, then Connectors, then Add, and paste https://api.elaichi.ai/mcp as the endpoint. There is no OAuth application to register in Promptwatch and no client ID or secret to generate.
Does Promptwatch work with ChatGPT and Cursor as well as Claude?
Yes. Once Promptwatch is connected in Elaichi, the same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client and the Elaichi Agent. You connect Promptwatch once and every client you use picks it up.
What can an AI agent actually do with my Promptwatch data?
With Promptwatch connected, an agent can report brand visibility over time, list which domains and pages each AI model cites, read competitor heatmaps and content gap stats, and show which AI crawlers are hitting your site. It can also create brands, monitors and content pieces, and update brand details. Because Promptwatch exposes many capabilities, short concrete asks like "top cited domains for our brand in Claude this month" work better than long sentences.
Does connecting Promptwatch give the AI everything in my workspace?
No. Every request to Promptwatch runs as the person who signed in, so the agent only sees the brands, monitors and reports that person can already see in Promptwatch. Elaichi can narrow that access further with restrictions, but it can never widen it beyond what the person already has.
Can I stop an agent from changing things in Promptwatch?
Yes. In Elaichi you can restrict individual actions on the Promptwatch connection, for example allowing reports and citation analysis while blocking the creation of brands, monitors or content and any edits to brand records. A blocked action is never advertised to Claude, ChatGPT or Cursor, so no prompt can reach it.
What happens to a Promptwatch connection when someone leaves?
When you offboard someone in Elaichi, their access to Promptwatch through the endpoint ends at once, across every client they used. A shared Promptwatch connection keeps working for everyone else on the team. If you ever want to remove Promptwatch entirely, disconnecting it once in Elaichi removes it from Claude, ChatGPT, Cursor and every other client at the same time.
Put Promptwatch in front of your team
Fourteen days on Gold, no credit card. Connect it once and pick what each team can call.