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Promptwatch MCP connector

The Promptwatch connector brings brand visibility, citations, competitor heatmaps, content gaps, crawler activity and monitors into Claude, ChatGPT, Cursor, Microsoft Copilot and other MCP clients, so each person can ask about AI search performance inside their own Promptwatch access.

Connect on Elaichi How to connect
  • Connects with an API key
  • Free 14-day trial
  • No credit card
Claude Elaichi connected

Which domains cite our brand most across LLM sources this month

Working in Promptwatch with Elaichi

  • List all Promptwatch auth validates
  • List all Promptwatch brands
  • List all Promptwatch brands visibility over times
Ask anything…
Governance / Audit log Last 24 hours
Promptwatch List all Promptwatch brands visibility over times Emily Carter · Claude · 9:41 AM Done
Promptwatch List all Promptwatch brands Emily Carter · Claude · 9:41 AM Done
Promptwatch List all Promptwatch auth validates Emily Carter · Claude · 9:41 AM Done
Promptwatch Create a Promptwatch brand Megan Brooks · ChatGPT · 9:38 AM Done
Promptwatch Update a Promptwatch brand by ID Ryan Hayes · Cursor · 9:35 AM Done

How to connect Promptwatch to Claude, ChatGPT, Cursor or Microsoft Copilot

Step by step, for each AI app

Promptwatch MCP connector for Claude

  1. 1

    Open Customize, then Connectors.

  2. 2

    Press Add.

  3. 3

    Name it, paste the MCP server URL, then Continue.

    https://api.elaichi.ai/mcp
  4. 4

    Sign in and approve.

On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.

Promptwatch MCP connector for Claude Code

  1. 1

    In a terminal, run claude mcp add with the endpoint.

    https://api.elaichi.ai/mcp
  2. 2

    Start Claude Code and run /mcp.

  3. 3

    Pick elaichi, then sign in and approve in the browser.

Terminal

$ claude mcp add --transport http elaichi --scope user https://api.elaichi.ai/mcp

Use --scope project instead to share it with the repository through .mcp.json.

Promptwatch MCP connector for ChatGPT

  1. 1

    Open Plugins, then press the + button.

  2. 2

    Name it and paste the endpoint into Server URL.

    https://api.elaichi.ai/mcp
  3. 3

    Leave Authentication on OAuth, then tick the risk acknowledgement.

  4. 4

    Press Create, then sign in and approve.

Works on the web. The plugin directory lives at chatgpt.com/plugins.

Promptwatch MCP connector for Cursor

  1. 1

    Open ~/.cursor/mcp.json.

  2. 2

    Add the endpoint under mcpServers.

    https://api.elaichi.ai/mcp
  3. 3

    Reload Cursor, then sign in and approve.

~/.cursor/mcp.json

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

Set up per machine, so repeat it on each computer you work from.

Promptwatch MCP connector for Microsoft Copilot

  1. 1

    In Copilot Studio, open your agent, then Tools, Add a tool, New tool and Model Context Protocol.

  2. 2

    Paste the endpoint into Server URL, choose OAuth 2.0, then Dynamic discovery, and press Create.

    https://api.elaichi.ai/mcp
  3. 3

    Create a new connection, sign in and approve, then press Add to agent.

  4. 4

    Under Channels, open Teams and Microsoft Copilot and make the agent available in Microsoft Copilot.

Server URL
https://api.elaichi.ai/mcp
Authentication
OAuth 2.0
Type
Dynamic discovery

Microsoft Copilot was called Microsoft 365 Copilot. Keep the tool on end-user credentials, so each person signs in as themselves.

Connect Promptwatch to any MCP client

  1. 1

    Add the endpoint as a remote MCP server.

    https://api.elaichi.ai/mcp
  2. 2

    Sign in and approve.

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

The Elaichi Agent already has these tools, with nothing to set up.

Connect Promptwatch on Elaichi See pricing

What teams do with Promptwatch through Elaichi

Ask in plain English. Each person’s AI can do only what they’re allowed to, and every action it takes in Promptwatch is logged.

  • Marketing

    Check how the brand shows up in AI answers

    Ask how often the brand is mentioned across ChatGPT, Claude, Gemini and other models this month, and how that visibility has moved since last quarter.

  • SEO

    Find out which pages AI models cite

    Pull the top cited pages and domains for each model, see where the brand's own site is cited and where competitors take the spot instead.

  • Content

    Turn content gaps into a writing plan

    Review the questions where the brand has no answer being cited, then draft a content brief in Promptwatch to close the gap.

  • Brand

    Set up monitors for new product lines

    Add a brand or a fresh set of monitored prompts when a launch goes out, and keep existing brand records up to date as names and domains change.

  • Competitive intelligence

    Compare the brand against rivals by model

    Read the competitor heatmap to see which rival wins in which model and on which topics, then summarize the standouts for the team meeting.

  • Web

    See which AI crawlers are visiting the site

    Check crawler events and trends to learn which AI bots are hitting the site, how often, and which pages they read most.

Try asking

  • “Which domains cite our brand most across LLM sources this month”
  • “Compare our citation rank against competitors in the heatmap”
  • “Show brand visibility over time and top cited pages”

See all 69 Promptwatch tools →

What connecting Promptwatch gets you

6 screens from Elaichi, each doing one job for your Promptwatch account.

Elaichi Agent

Ask Elaichi to work across your apps.

Which domains cite our brand most across LLM sources this month

Compare our citation rank against competitors in the heatmap

Show brand visibility over time and top cited pages

Also runs in Claude, ChatGPT, Cursor or Microsoft Copilot

The agent

Ask about brand visibility, read the answer.

Plain language questions answered from live Promptwatch brands, citations and rankings.

ElaichiAI apps
Claude ChatGPT Cursor Microsoft Copilot

Copy the endpoint

https://api.elaichi.ai/mcp
Client Connected by Status Last used
Claude
E

Emily Carter

 • Connected 4 minutes ago
Cursor
M

Megan Brooks

 • Connected 2 hours ago
ChatGPT
R

Ryan Hayes

 • Connected Yesterday

AI apps

Claude, ChatGPT, Cursor and Microsoft Copilot reach Promptwatch.

One org MCP endpoint over OAuth, no SDK and no shared API key.

ElaichiTools
Tool Action Description
List all Promptwatch auth validates List Validate the API key and return associated project and organization details. For organization-level keys, optionally provide X-Project-Id header to validate access to a specific project.
List all Promptwatch brands List Get all brands for the project. Favicons are available from a separate public endpoint (not part of API v2). See Brand icons.
Create a Promptwatch brand Create Create or connect a brand to the project.
Update a Promptwatch brand by ID Update Update brand relationship.
List all Promptwatch brands visibility over times List Get brand visibility over time.

Tool catalog

69 Promptwatch tools ready without custom code.

Brands, citations, domains by LLM, competitor heatmaps and content gap stats included.

ElaichiToolboxes
Name Source template Tools Created

SEO toolbox

Promptwatch · citations and domain rankings

 Promptwatch starter 18 Mar 4, 2026

Content toolbox

Promptwatch · content gap stats and top pages

 — 9 Mar 2, 2026

Brand toolbox

Promptwatch · brands and visibility over time

 — 24 Feb 27, 2026

Competitive intelligence toolbox

Promptwatch · competitor heatmaps and rank analysis

 Promptwatch starter 6 Feb 19, 2026

Marketing leadership toolbox

Promptwatch · visibility trends and share of voice

 — 31 Jan 30, 2026

Analytics toolbox

Promptwatch · LLM sources and self frequency

 — 12 Jan 22, 2026

Toolboxes

Every team gets its own Promptwatch toolbox.

Curate toolboxes per team so SEO, content and leadership each see their scope.

ElaichiConnections
Connection Scope Status Access
PR

Promptwatch (Brand EMEA)

Connected by Emily Carter

 Personal • Active 1 team · 6 members
PR

Promptwatch (Content)

Connected by Jake Morgan

 Organization • Active 3 teams · 24 members
PR

Promptwatch (SEO)

Connected by Megan Brooks

 Organization • Active 2 teams · 11 members
PR

Promptwatch (Competitive research)

Connected by Tyler Reed

 Personal • Needs re-auth 1 team · 3 members
PR

Promptwatch (Agency clients)

Connected by Ryan Hayes

 Personal • Active Not shared
PR

Promptwatch (Leadership reporting)

Connected by Ashley Parker

 Personal • Active 2 teams · 9 members

Shared connections

Teammates query Promptwatch without seeing credentials.

Each connection shows who connected it and which teams and members share it.

ElaichiAudit log
When Who What happened Type

2 minutes ago

Mar 6, 2026, 3:10 PM
E

Emily Carter

[email protected]

 Restriction Created Access

8 minutes ago

Mar 6, 2026, 3:04 PM
J

Jake Morgan

[email protected]

 Restriction Updated Access

14 minutes ago

Mar 6, 2026, 2:58 PM
M

Megan Brooks

[email protected]

 Role Assigned Access

20 minutes ago

Mar 6, 2026, 2:52 PM
T

Tyler Reed

[email protected]

 Promptwatch Users Updated MCP

26 minutes ago

Mar 6, 2026, 2:46 PM
R

Ryan Hayes

[email protected]

 Promptwatch Brands Created MCP

32 minutes ago

Mar 6, 2026, 2:40 PM
A

Ashley Parker

[email protected]

 Promptwatch Brands List Toolbox

Audit log

Answer who ran which Promptwatch call.

Append-only log of when, who, what happened, type and resource touched.

From answering questions to doing the work

A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations, collections and live dashboards come with the Black plan.

Promptwatch digest

Run 418 · started 2 minutes ago · on behalf of Emily Carter

  1. ✓

    Schedule

    Every weekday at 8:00 AM

    0.2s
  2. ✓

    Fetch brands

    Promptwatch

    1.4s
  3. ✓

    Group by owner

    Transform

    0.1s
  4. ✓

    Draft the digest

    Agent step

    Ran with 4 tools, returned a structured summary

    6.2s

  5. Approve the digest

    Needs approval

    Assigned to Jake Morgan

    Approve

  6. Post the digest

    Promptwatch

    Queued

Automations

A schedule fires, a digest ships.

Six steps fetch Promptwatch citations, group them, draft a digest, then await approval.

Promptwatch health

Refreshed 4 minutes ago · every 15 minutes · from the brands collection

Live

Brands

1,284 ↓ 12%

Citations

96 ↓ 8%

Needs attention

3 ↑ 2

Updated this week

412 ↑ 9%

Brands created

Last 14 days

By team

Share of activity

Brand EMEA 34%

Content 27%

SEO 21%

Competitive research 18%

Collections and dashboards

Promptwatch visibility numbers arrive on schedule.

Four metrics, 14 days of records created and a per team breakdown, computed directly.

For IT and engineering

Elaichi vs Zapier MCP vs Composio for Promptwatch

All three can connect Promptwatch to an AI assistant, and all three have admin controls. They differ in where access lives and how you pay.

Elaichi compared with Zapier MCP and Composio for Promptwatch, by what to check
What to check Elaichi Zapier MCP Composio
Where the AI connects One address for the whole organization. https://api.elaichi.ai/mcp A server per member, created at sign-in. An MCP endpoint per team, or an SDK.
Control over Promptwatch tools Allow or restrict single Promptwatch tools, per role or user. App and action restrictions on the account. Role permissions, down to the action.
Record of calls One audit entry per Promptwatch call. A History tab of tool calls. A log of every tool call.
Single sign-on SAML or OIDC, plus SCIM, on Gold. SAML on Enterprise. SAML and OIDC on Enterprise.
Price Free for one person; $15 per user per month on Gold. 2 tasks per successful call. Billed per tool call.

Sources: Zapier MCP docs, security, usage; Composio docs, gateway, enterprise, pricing. Checked September 2026.

Longer take: Zapier MCP alternative and when you don't need an MCP gateway.

Promptwatch tools for your AI agents

69 tools are ready to call through Elaichi's MCP endpoint the moment you connect Promptwatch, governed by the same roles, restrictions, and audit log as everything else in Elaichi.

More from the catalog

Browse all 650+ connectors →

Questions, answered

How do I connect Promptwatch to Claude?

First connect Promptwatch in Elaichi by pasting in the API key from your Promptwatch account, which takes about a minute. Then in Claude open Customize, then Connectors, then Add, and paste https://api.elaichi.ai/mcp as the endpoint. There is no OAuth application to register in Promptwatch and no client ID or secret to generate.

Does Promptwatch work with ChatGPT and Cursor as well as Claude?

Yes. Once Promptwatch is connected in Elaichi, the same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, Microsoft Copilot, any other MCP client and the Elaichi Agent. You connect Promptwatch once and every client you use picks it up.

What can an AI agent actually do with my Promptwatch data?

With Promptwatch connected, an agent can report brand visibility over time, list which domains and pages each AI model cites, read competitor heatmaps and content gap stats, and show which AI crawlers are hitting your site. It can also create brands, monitors and content pieces, and update brand details. Because Promptwatch exposes many capabilities, short concrete asks like "top cited domains for our brand in Claude this month" work better than long sentences.

Does connecting Promptwatch give the AI everything in my workspace?

No. Every request to Promptwatch runs as the person who signed in, so the agent only sees the brands, monitors and reports that person can already see in Promptwatch. Elaichi can narrow that access further with restrictions, but it can never widen it beyond what the person already has.

Can my team share one Promptwatch connection?

Yes. One person connects Promptwatch with their API key and shares the connection with a team in Elaichi, and nobody else on the team ever handles the key. Each person still signs in to Elaichi as themselves, so the audit log names who asked for which Promptwatch report or created which monitor.

Can I stop an agent from changing things in Promptwatch?

Yes. In Elaichi you can restrict individual actions on the Promptwatch connection, for example allowing reports and citation analysis while restricting the creation of brands, monitors or content and any edits to brand records. A restricted action still appears in Elaichi's tool search, flagged as restricted, but Claude, ChatGPT, Cursor or Microsoft Copilot cannot run it, whatever the prompt says.

What happens to a Promptwatch connection when someone leaves?

When you offboard someone in Elaichi, their access to Promptwatch through the endpoint ends at once, across every client they used. A shared Promptwatch connection keeps working for everyone else on the team. If you ever want to remove Promptwatch entirely, disconnecting it once in Elaichi removes it from Claude, ChatGPT, Cursor, Microsoft Copilot and every other client at the same time.

Does the Promptwatch MCP connector work with Gemini, Codex, Claude Code or other MCP clients?

Yes. Promptwatch is reached over the same MCP endpoint every client uses, so anything that speaks MCP can call it — Gemini, Codex, Claude Code, Windsurf, Cline, Zed and OpenCode among them — alongside Claude, ChatGPT, Cursor, Microsoft Copilot, and the Elaichi Agent. The tools on offer and the access behind them are identical whichever client asks. Only the setup screen differs.

Is Elaichi an alternative to Zapier MCP for Promptwatch?

Yes. Both let Claude, ChatGPT or Cursor use Promptwatch. Zapier MCP fits a team that already automates in Zapier, since each person signs in and acts as themselves in that account. Elaichi fits when IT wants one address for the whole company, per-tool rules by role, and a record of every Promptwatch call.

How is Elaichi different from Composio for Promptwatch?

Composio gives AI agents tools and sign-in handling across 1,000+ apps, for developers building agents or people using an assistant, billed per tool call. Elaichi gives a company's own people governed access to Promptwatch: one address, restrictions per role or user, and $15 per user per month. Both have role permissions and a log of every call.

Put Promptwatch in front of your team

14 days of Black, no credit card. Connect it once and pick what each team can call.

Connect Promptwatch Talk to us

When the trial ends, nothing is deleted. You move to the free Personal plan, and connections, roles and the audit log stay where they are.

Add one link to your AI app

The same link for everyone on your team.

https://api.elaichi.ai/mcp
  • ChatGPT
  • Claude
  • Cursor
  • Microsoft Copilot