Attentive MCP connector
The Attentive connector brings subscribers, segments, custom attributes and purchase events into Elaichi, so Claude, ChatGPT, Cursor or the Elaichi Agent can look them up and update them inside each person's own Attentive access.
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How it connects. Connects with an API key. The credential goes into a vault nobody reads back.
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One address. https://api.elaichi.ai/mcp, the same for every user.
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Their own access. An agent never gets more than the person it acts for.
How to connect
How to connect Attentive to Claude, ChatGPT or Cursor
Two steps, about a minute.
In Elaichi
Connect Attentive once
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Open Connections, choose Add connection, and pick Attentive.
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Optionally set Share with to give a team access, then press Connect.
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Paste an Attentive API key. One person generates a token in Attentive and pastes it once. Everyone else works through Share with, and never sees it.
The credential is vaulted. Nobody reads it back, not even the AI.
Add connection
Choose a connector.
In your AI client
Point it at one endpoint
Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.
Attentive MCP connector for Claude
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1
Open Customize, then Connectors.
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2
Press Add.
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3
Name it, paste the MCP server URL, then Continue.
https://api.elaichi.ai/mcp -
4
Sign in and approve.
On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.
Attentive MCP connector for ChatGPT
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1
Open Plugins, then press the + button.
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2
Name it and paste the endpoint into Server URL.
https://api.elaichi.ai/mcp -
3
Leave Authentication on OAuth, then tick the risk acknowledgement.
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4
Press Create, then sign in and approve.
Works on the web today. The plugin directory lives at chatgpt.com/plugins.
Attentive MCP connector for Cursor
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1
Open
~/.cursor/mcp.json. -
2
Add the endpoint under
mcpServers.https://api.elaichi.ai/mcp -
3
Reload Cursor, then sign in and approve.
~/.cursor/mcp.json
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
Set up per machine, so repeat it on each computer you work from.
Connect Attentive to any MCP client
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1
Add the endpoint as a remote MCP server.
https://api.elaichi.ai/mcp -
2
Sign in and approve.
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
The Elaichi Agent already has these tools, with nothing to set up.
Use cases
What teams do with Attentive through Elaichi
Every one of these runs inside the access the person already has, and lands in the same audit log.
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Marketing
Build a segment before the next send
Describe the audience you want in plain words. A new Attentive segment is created and the right subscribers are added to it, ready for the campaign.
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Ecommerce
Record a purchase against a subscriber
When an order comes in through a channel Attentive does not see, log the purchase so post-purchase flows and segments stay accurate.
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Retention
Tag subscribers with what you know
Add a custom attribute such as loyalty tier or preferred store to one subscriber, or to thousands at once in a single batch.
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Operations
Clean up stale segments
List every Attentive segment, pick out the ones left over from last season, and delete them in bulk with the log showing who did it.
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Data
Check a bulk job before launch
Ask whether last night's attribute upload or segment bulk operation finished, and confirm it is done before the campaign goes out.
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IT
Keep webhooks pointed at the right place
List the Attentive webhooks that notify your other systems, update an address after a migration, or remove one that has gone quiet.
Try asking
- “Create a segment of subscribers tagged VIP who bought this month”
- “Add loyalty tier gold to these 200 subscribers as a custom attribute”
- “Did last night's bulk attribute upload finish, and how many subscribers?”
Compare
Elaichi vs Zapier MCP vs Composio for Attentive
All three can connect Attentive to an AI assistant, and all three have admin controls. They differ in where access lives and how you pay.
| What to check | Elaichi | Zapier MCP | Composio |
|---|---|---|---|
| Where the AI connects |
One address for the whole organization.
https://api.elaichi.ai/mcp
|
A server per member, created at sign-in. | An MCP endpoint per team, or an SDK. |
| Control over Attentive tools | Allow or restrict single Attentive tools, per role or user. | App and action restrictions on the account. | Role permissions, down to the action. |
| Record of calls | One audit entry per Attentive call. | A History tab of tool calls. | A log of every tool call. |
| Single sign-on | SAML or OIDC, plus SCIM, on Gold. | SAML on Enterprise. | SAML and OIDC on Enterprise. |
| Price | $15 per user per month. | 2 tasks per successful call. | Billed per tool call. |
Sources: Zapier MCP docs, security, usage; Composio docs, gateway, enterprise, pricing. Checked September 2026.
Longer take: Zapier MCP alternative and when you don't need an MCP gateway.
AI tools
Attentive tools for your AI agents
50 tools are ready to call through Elaichi's MCP endpoint the moment you connect Attentive, governed by the same roles, restrictions, and audit log as everything else in Elaichi.
No tools match your search.
See it in Elaichi
What connecting Attentive gets you
6 screens from the product, each doing one job for your Attentive account.
The agent
Ask Attentive questions, get answers from live subscribers.
Three starter prompts, plain language, answers drawn from your Attentive segments and custom attributes.
- subscribers
- segments
- custom attributes
- webhooks
Ask Elaichi to work across your apps.
Create a segment of subscribers tagged VIP who bought this month
Add loyalty tier gold to these 200 subscribers as a custom attribute
Did last night's bulk attribute upload finish, and how many subscribers?
Also runs in Claude, ChatGPT or Cursor
MCP clients
One governed endpoint for Attentive, every client.
Claude, ChatGPT and Cursor reach Attentive through one org endpoint, no SDK, no shared API key.
Copy the endpoint
Tool catalog
50 Attentive tools, ready without writing code.
Segments, subscribers, custom attributes, purchases and webhooks, cataloged and callable with no custom code.
- List all Attentive authorizations
- Create a Attentive oauth access token
- Create a Attentive add purchase
- List all Attentive webhooks
Toolboxes
Each team gets its own Attentive toolbox.
Marketing builds segments, ecommerce logs purchases, IT manages webhooks, each from a toolbox scoped to them.
- Marketing
- Ecommerce
- Retention
- Data
Shared connections
Share one Attentive connection, never the key.
See who connected each Attentive account and which teams use it without touching a credential.
- Marketing US
- Marketing EMEA
- Ecommerce
- Retention
Audit log
Every Attentive change names the person behind it.
When, who, what happened and which segment or subscriber, in a log nobody can edit.
- When
- Who
- What happened
- Type
Launching soon
From answering questions to doing the work
A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.
Automations
A schedule starts the Attentive work, you approve.
Subscribers are fetched, grouped, drafted into a digest, approved by a person, then posted to Attentive.
Attentive digest
Run 418 · started 2 minutes ago · on behalf of Emily Carter
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✓
Schedule
Every weekday at 8:00 AM
0.2s -
✓
Fetch subscribers
Attentive
1.4s -
✓
Group by owner
Transform
0.1s -
✓
Draft the digest
Agent step
Ran with 4 tools, returned a structured summary
6.2s -
Approve the digest
Needs approval
Assigned to Michael Brennan
Approve Deny -
Post the digest
Attentive
Queued
Collections and dashboards
Attentive numbers, computed on a schedule, no model.
Four metrics, 14 days of subscribers created and a team breakdown, refreshed without anyone asking.
Attentive health
Refreshed 4 minutes ago · every 15 minutes · from the subscribers collection
Subscribers
1,284 ↓ 12%
Segments
96 ↓ 8%
Needs attention
3 ↑ 2
Updated this week
412 ↑ 9%
Subscribers created
Last 14 days
By team
Share of activity
Marketing US 34%
Marketing EMEA 27%
Ecommerce 21%
Retention 18%
FAQ
Frequently asked questions
How do I connect Attentive to Claude?
Two steps. In Elaichi, choose Attentive and paste your Attentive API key when asked; there is no OAuth app to register and no client ID or secret to generate. Then in Claude open Customize, then Connectors, then Add, and paste https://api.elaichi.ai/mcp. Claude signs you in and Attentive is available in your next chat.
Does Attentive work with ChatGPT and Cursor as well as Claude?
Yes. Once Attentive is connected in Elaichi, the same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client and the Elaichi Agent. You connect Attentive once and every client picks it up.
What can an AI agent actually do with my Attentive data?
It can look up Attentive subscribers and the custom attributes on them, list and create segments, add subscribers to a segment, record a purchase, and set attributes on many subscribers in one batch. It can also list, add, update and remove the webhooks that notify your other systems, and check whether a bulk job has finished. Short, concrete asks like "add these subscribers to the VIP segment" work better than long paragraphs.
Does connecting Attentive give the AI everything in my account?
No. Every call to Attentive runs as the person who signed in, so the AI sees exactly the subscribers, segments and settings that person can already see in Attentive, and nothing more. Elaichi can narrow that access further with restrictions, but it can never widen it beyond what Attentive itself allows.
Can I stop an agent from deleting or changing things in Attentive?
Yes. Restrictions in Elaichi work per action, so you can allow looking up subscribers and building segments while blocking segment deletion, webhook changes or attribute writes. A restricted action is never advertised to Claude, ChatGPT or Cursor at all, so no prompt, however worded, can reach it in Attentive.
What happens to an Attentive connection when someone leaves?
Offboarding that person in Elaichi ends their access to Attentive at once, across every client they used. If they had shared the Attentive connection with a team, it keeps working for everyone else. Disconnecting Attentive once in Elaichi removes it from Claude, ChatGPT, Cursor and every other client together.
Does the Attentive MCP connector work with Gemini, Codex, Claude Code or other MCP clients?
Yes. Attentive is reached over the same MCP endpoint every client uses, so anything that speaks MCP can call it — Gemini, Codex, Claude Code, Windsurf, Cline, Zed and OpenCode among them — alongside Claude, ChatGPT, Cursor, and the Elaichi Agent. The tools on offer and the access behind them are identical whichever client asks. Only the setup screen differs.
Is Elaichi an alternative to Zapier MCP for Attentive?
Yes. Both let Claude, ChatGPT or Cursor use Attentive. Zapier MCP fits a team that already automates in Zapier, since each person signs in and acts as themselves in that account. Elaichi fits when IT wants one address for the whole company, per-tool rules by role, and a record of every Attentive call.
How is Elaichi different from Composio for Attentive?
Composio gives AI agents tools and sign-in handling across 1,000+ apps, for developers building agents or people using an assistant, billed per tool call. Elaichi gives a company's own people governed access to Attentive: one address, restrictions per role or user, and $15 per user per month. Both have role permissions and a log of every call.
Put Attentive in front of your team
14 days on Gold, no credit card. Connect it once and pick what each team can call.
- Works with
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and any other MCP client, or the Elaichi Agent.
- When the trial ends
- Nothing is deleted. Connections, roles and the audit log stay where they are, so subscribing picks up exactly where you left off.