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Attentive MCP connector

The Attentive connector brings subscribers, segments, custom attributes and purchase events into Elaichi, so Claude, ChatGPT, Cursor or the Elaichi Agent can look them up and update them inside each person's own Attentive access.

  • How it connects. Connects with an API key. The credential goes into a vault nobody reads back.

  • One address. https://api.elaichi.ai/mcp, the same for every user.

  • Their own access. An agent never gets more than the person it acts for.

How to connect

How to connect Attentive to Claude, ChatGPT or Cursor

Two steps, about a minute.

1

In Elaichi

Connect Attentive once

  1. Open Connections, choose Add connection, and pick Attentive.

  2. Optionally set Share with to give a team access, then press Connect.

  3. Paste an Attentive API key. One person generates a token in Attentive and pastes it once. Everyone else works through Share with, and never sees it.

The credential is vaulted. Nobody reads it back, not even the AI.

Add connection

Choose a connector.

attentive
Attentive
Beamer
Buffer
ClickSend
Dotdigital
Drip
2

In your AI client

Point it at one endpoint

Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.

Attentive MCP connector for Claude

  1. 1

    Open Customize, then Connectors.

  2. 2

    Press Add.

  3. 3

    Name it, paste the MCP server URL, then Continue.

    https://api.elaichi.ai/mcp
  4. 4

    Sign in and approve.

On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.

Attentive MCP connector for ChatGPT

  1. 1

    Open Plugins, then press the + button.

  2. 2

    Name it and paste the endpoint into Server URL.

    https://api.elaichi.ai/mcp
  3. 3

    Leave Authentication on OAuth, then tick the risk acknowledgement.

  4. 4

    Press Create, then sign in and approve.

Works on the web today. The plugin directory lives at chatgpt.com/plugins.

Attentive MCP connector for Cursor

  1. 1

    Open ~/.cursor/mcp.json.

  2. 2

    Add the endpoint under mcpServers.

    https://api.elaichi.ai/mcp
  3. 3

    Reload Cursor, then sign in and approve.

~/.cursor/mcp.json

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

Set up per machine, so repeat it on each computer you work from.

Connect Attentive to any MCP client

  1. 1

    Add the endpoint as a remote MCP server.

    https://api.elaichi.ai/mcp
  2. 2

    Sign in and approve.

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

The Elaichi Agent already has these tools, with nothing to set up.

Use cases

What teams do with Attentive through Elaichi

Every one of these runs inside the access the person already has, and lands in the same audit log.

  • Marketing

    Build a segment before the next send

    Describe the audience you want in plain words. A new Attentive segment is created and the right subscribers are added to it, ready for the campaign.

  • Ecommerce

    Record a purchase against a subscriber

    When an order comes in through a channel Attentive does not see, log the purchase so post-purchase flows and segments stay accurate.

  • Retention

    Tag subscribers with what you know

    Add a custom attribute such as loyalty tier or preferred store to one subscriber, or to thousands at once in a single batch.

  • Operations

    Clean up stale segments

    List every Attentive segment, pick out the ones left over from last season, and delete them in bulk with the log showing who did it.

  • Data

    Check a bulk job before launch

    Ask whether last night's attribute upload or segment bulk operation finished, and confirm it is done before the campaign goes out.

  • IT

    Keep webhooks pointed at the right place

    List the Attentive webhooks that notify your other systems, update an address after a migration, or remove one that has gone quiet.

Try asking

  • “Create a segment of subscribers tagged VIP who bought this month”
  • “Add loyalty tier gold to these 200 subscribers as a custom attribute”
  • “Did last night's bulk attribute upload finish, and how many subscribers?”

See all 50 Attentive tools below

Compare

Elaichi vs Zapier MCP vs Composio for Attentive

All three can connect Attentive to an AI assistant, and all three have admin controls. They differ in where access lives and how you pay.

Elaichi compared with Zapier MCP and Composio for Attentive, by what to check
What to check Elaichi Zapier MCP Composio
Where the AI connects One address for the whole organization. https://api.elaichi.ai/mcp A server per member, created at sign-in. An MCP endpoint per team, or an SDK.
Control over Attentive tools Allow or restrict single Attentive tools, per role or user. App and action restrictions on the account. Role permissions, down to the action.
Record of calls One audit entry per Attentive call. A History tab of tool calls. A log of every tool call.
Single sign-on SAML or OIDC, plus SCIM, on Gold. SAML on Enterprise. SAML and OIDC on Enterprise.
Price $15 per user per month. 2 tasks per successful call. Billed per tool call.

Sources: Zapier MCP docs, security, usage; Composio docs, gateway, enterprise, pricing. Checked September 2026.

Longer take: Zapier MCP alternative and when you don't need an MCP gateway.

AI tools

Attentive tools for your AI agents

50 tools are ready to call through Elaichi's MCP endpoint the moment you connect Attentive, governed by the same roles, restrictions, and audit log as everything else in Elaichi.

See it in Elaichi

What connecting Attentive gets you

6 screens from the product, each doing one job for your Attentive account.

The agent

Ask Attentive questions, get answers from live subscribers.

Three starter prompts, plain language, answers drawn from your Attentive segments and custom attributes.

  • subscribers
  • segments
  • custom attributes
  • webhooks

Ask Elaichi to work across your apps.

Create a segment of subscribers tagged VIP who bought this month

Add loyalty tier gold to these 200 subscribers as a custom attribute

Did last night's bulk attribute upload finish, and how many subscribers?

Also runs in Claude, ChatGPT or Cursor

MCP clients

One governed endpoint for Attentive, every client.

Claude, ChatGPT and Cursor reach Attentive through one org endpoint, no SDK, no shared API key.

ElaichiMCP clients
Claude ChatGPT Cursor

Copy the endpoint

https://api.elaichi.ai/mcp
Client Connected by Status Last used
Claude
E

Emily Carter

• Connected 4 minutes ago
Cursor
M

Megan Brooks

• Connected 2 hours ago
ChatGPT
R

Ryan Hayes

• Connected Yesterday

Tool catalog

50 Attentive tools, ready without writing code.

Segments, subscribers, custom attributes, purchases and webhooks, cataloged and callable with no custom code.

  • List all Attentive authorizations
  • Create a Attentive oauth access token
  • Create a Attentive add purchase
  • List all Attentive webhooks
ElaichiTools
Tool Action Description
List all Attentive authorizations List Exchange an OAuth2 Authorization Code for an Attentive access token. Returns: token_type, access_token, refresh_token, scope, expires_in. Required: code.
Create a Attentive oauth access token Create Exchange Attentive OAuth2 client credentials for an access token. Returns: token_type, access_token, scope, expires_in. Required: client_id and client_secret.
Create a Attentive add purchase Create Post purchase events to Attentive. Sends a JSON array of purchase objects, each identifying the visitor by phone (E.164 format), email, or clientId, with the order amount in cents and its item states. Returns an empty 201 Accepted response on success. Each itemStates array must contain at least 1 item.
List all Attentive webhooks List List all webhooks configured in Attentive. Returns each webhook's id, url, subscribed topics, optedOut flag, and companyIds.
Create a Attentive webhook Create Create a webhook in Attentive to subscribe a URL to event notifications. Returns the created webhook's id, url, subscribed events, optedOut flag, and disabledAt. Required: url. Events are case sensitive (e.g. sms.subscribed, email.opened).

Toolboxes

Each team gets its own Attentive toolbox.

Marketing builds segments, ecommerce logs purchases, IT manages webhooks, each from a toolbox scoped to them.

  • Marketing
  • Ecommerce
  • Retention
  • Data
ElaichiToolboxes
Name Source template Tools Created

Marketing toolbox

Attentive · segments and subscribers

Attentive starter 18 Mar 4, 2026

Ecommerce toolbox

Attentive · purchases and post-purchase flows

— 9 Mar 2, 2026

Retention toolbox

Attentive · custom attributes and loyalty tiers

— 24 Feb 27, 2026

Data toolbox

Attentive · bulk jobs and user properties

Attentive starter 6 Feb 19, 2026

IT toolbox

Attentive · webhooks and signature keys

— 31 Jan 30, 2026

Support toolbox

Attentive · subscriber lookups and attributes

— 12 Jan 22, 2026

Shared connections

Share one Attentive connection, never the key.

See who connected each Attentive account and which teams use it without touching a credential.

  • Marketing US
  • Marketing EMEA
  • Ecommerce
  • Retention
ElaichiConnections
Connection Scope Status Access
AT

Attentive (Marketing US)

Connected by Emily Carter

Personal • Active 1 team · 6 members
AT

Attentive (Marketing EMEA)

Connected by Jake Morgan

Organization • Active 3 teams · 24 members
AT

Attentive (Ecommerce)

Connected by Megan Brooks

Organization • Active 2 teams · 11 members
AT

Attentive (Retention)

Connected by Tyler Reed

Personal • Needs re-auth 1 team · 3 members
AT

Attentive (Data)

Connected by Ryan Hayes

Personal • Active Not shared
AT

Attentive (IT)

Connected by Ashley Parker

Personal • Active 2 teams · 9 members

Audit log

Every Attentive change names the person behind it.

When, who, what happened and which segment or subscriber, in a log nobody can edit.

  • When
  • Who
  • What happened
  • Type
ElaichiAudit log
When Who What happened Type

2 minutes ago

Mar 6, 2026, 3:10 PM

E

Emily Carter

[email protected]

Restriction Created Access

8 minutes ago

Mar 6, 2026, 3:04 PM

J

Jake Morgan

[email protected]

Restriction Updated Access

14 minutes ago

Mar 6, 2026, 2:58 PM

M

Megan Brooks

[email protected]

Role Assigned Access

20 minutes ago

Mar 6, 2026, 2:52 PM

T

Tyler Reed

[email protected]

Attentive Users Updated MCP

26 minutes ago

Mar 6, 2026, 2:46 PM

R

Ryan Hayes

[email protected]

Attentive Subscribers Created MCP

32 minutes ago

Mar 6, 2026, 2:40 PM

A

Ashley Parker

[email protected]

Attentive Subscribers List Toolbox

Launching soon

From answering questions to doing the work

A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.

Automations

A schedule starts the Attentive work, you approve.

Subscribers are fetched, grouped, drafted into a digest, approved by a person, then posted to Attentive.

Attentive digest

Run 418 · started 2 minutes ago · on behalf of Emily Carter

  1. ✓

    Schedule

    Every weekday at 8:00 AM

    0.2s
  2. ✓

    Fetch subscribers

    Attentive

    1.4s
  3. ✓

    Group by owner

    Transform

    0.1s
  4. ✓

    Draft the digest

    Agent step

    Ran with 4 tools, returned a structured summary

    6.2s
  5. Approve the digest

    Needs approval

    Assigned to Michael Brennan

    Approve
  6. Post the digest

    Attentive

    Queued

Collections and dashboards

Attentive numbers, computed on a schedule, no model.

Four metrics, 14 days of subscribers created and a team breakdown, refreshed without anyone asking.

Attentive health

Refreshed 4 minutes ago · every 15 minutes · from the subscribers collection

Live

Subscribers

1,284 ↓ 12%

Segments

96 ↓ 8%

Needs attention

3 ↑ 2

Updated this week

412 ↑ 9%

Subscribers created

Last 14 days

By team

Share of activity

Marketing US 34%

Marketing EMEA 27%

Ecommerce 21%

Retention 18%

FAQ

Frequently asked questions

How do I connect Attentive to Claude?

Two steps. In Elaichi, choose Attentive and paste your Attentive API key when asked; there is no OAuth app to register and no client ID or secret to generate. Then in Claude open Customize, then Connectors, then Add, and paste https://api.elaichi.ai/mcp. Claude signs you in and Attentive is available in your next chat.

Does Attentive work with ChatGPT and Cursor as well as Claude?

Yes. Once Attentive is connected in Elaichi, the same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client and the Elaichi Agent. You connect Attentive once and every client picks it up.

What can an AI agent actually do with my Attentive data?

It can look up Attentive subscribers and the custom attributes on them, list and create segments, add subscribers to a segment, record a purchase, and set attributes on many subscribers in one batch. It can also list, add, update and remove the webhooks that notify your other systems, and check whether a bulk job has finished. Short, concrete asks like "add these subscribers to the VIP segment" work better than long paragraphs.

Does connecting Attentive give the AI everything in my account?

No. Every call to Attentive runs as the person who signed in, so the AI sees exactly the subscribers, segments and settings that person can already see in Attentive, and nothing more. Elaichi can narrow that access further with restrictions, but it can never widen it beyond what Attentive itself allows.

Can my team share one Attentive connection?

Yes. One person connects Attentive in Elaichi and shares the connection with a team, and nobody else ever handles the API key. Each teammate still signs in to Elaichi as themselves, so every change to a segment or subscriber in the audit log carries the name of the person who made it.

Can I stop an agent from deleting or changing things in Attentive?

Yes. Restrictions in Elaichi work per action, so you can allow looking up subscribers and building segments while blocking segment deletion, webhook changes or attribute writes. A restricted action is never advertised to Claude, ChatGPT or Cursor at all, so no prompt, however worded, can reach it in Attentive.

What happens to an Attentive connection when someone leaves?

Offboarding that person in Elaichi ends their access to Attentive at once, across every client they used. If they had shared the Attentive connection with a team, it keeps working for everyone else. Disconnecting Attentive once in Elaichi removes it from Claude, ChatGPT, Cursor and every other client together.

Does the Attentive MCP connector work with Gemini, Codex, Claude Code or other MCP clients?

Yes. Attentive is reached over the same MCP endpoint every client uses, so anything that speaks MCP can call it — Gemini, Codex, Claude Code, Windsurf, Cline, Zed and OpenCode among them — alongside Claude, ChatGPT, Cursor, and the Elaichi Agent. The tools on offer and the access behind them are identical whichever client asks. Only the setup screen differs.

Is Elaichi an alternative to Zapier MCP for Attentive?

Yes. Both let Claude, ChatGPT or Cursor use Attentive. Zapier MCP fits a team that already automates in Zapier, since each person signs in and acts as themselves in that account. Elaichi fits when IT wants one address for the whole company, per-tool rules by role, and a record of every Attentive call.

How is Elaichi different from Composio for Attentive?

Composio gives AI agents tools and sign-in handling across 1,000+ apps, for developers building agents or people using an assistant, billed per tool call. Elaichi gives a company's own people governed access to Attentive: one address, restrictions per role or user, and $15 per user per month. Both have role permissions and a log of every call.

Put Attentive in front of your team

14 days on Gold, no credit card. Connect it once and pick what each team can call.

Works with
Claude ChatGPT Cursor and any other MCP client, or the Elaichi Agent.
When the trial ends
Nothing is deleted. Connections, roles and the audit log stay where they are, so subscribing picks up exactly where you left off.