CRM
HubSpot MCP connector
HubSpot brings 283 AI tools to Elaichi, covering contacts, companies, deals and tickets. Connect the portal once, then Claude, ChatGPT, Cursor or any MCP client works the CRM inside the permissions each person already has.
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How it connects. Connects over OAuth. The credential goes into a vault nobody reads back.
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One address. https://api.elaichi.ai/mcp, the same for every user.
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Their own access. An agent never gets more than the person it acts for.
How to connect
How to connect HubSpot to Claude, ChatGPT or Cursor
Two steps, about a minute.
In Elaichi
Connect HubSpot once
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Open Connections, choose Add connection, and pick HubSpot.
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Optionally set Share with to give a team access, then press Connect.
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Supply your own HubSpot app, then approve. HubSpot needs an OAuth app you register yourself, so bring its client ID and secret. One person does this once for the organization.
The credential is vaulted. Nobody reads it back, not even the AI.
Add connection
Choose a connector.
In your AI client
Point it at one endpoint
Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.
Connect HubSpot to Claude
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1
Open Customize, then Connectors.
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2
Press Add.
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3
Name it, paste the MCP server URL, then Continue.
https://api.elaichi.ai/mcp -
4
Sign in and approve.
On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.
Connect HubSpot to ChatGPT
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1
Open Plugins, then press the + button.
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2
Name it and paste the endpoint into Server URL.
https://api.elaichi.ai/mcp -
3
Leave Authentication on OAuth, then tick the risk acknowledgement.
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4
Press Create, then sign in and approve.
Works on the web today. The plugin directory lives at chatgpt.com/plugins.
Connect HubSpot to Cursor
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1
Open
~/.cursor/mcp.json. -
2
Add the endpoint under
mcpServers.https://api.elaichi.ai/mcp -
3
Reload Cursor, then sign in and approve.
~/.cursor/mcp.json
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
Set up per machine, so repeat it on each computer you work from.
Connect HubSpot to any MCP client
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1
Add the endpoint as a remote MCP server.
https://api.elaichi.ai/mcp -
2
Sign in and approve.
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
The Elaichi Agent already has these tools, with nothing to set up.
Use cases
What teams do with HubSpot through Elaichi
Every one of these runs inside the access the person already has, and lands in the same audit log.
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Sales
Ask pipeline questions in plain language
Which companies came in this week with no owner, which contacts have gone quiet, what is closing this month. Every answer is scoped to what that person can already see in HubSpot.
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Revenue Operations
Clean up duplicates without a spreadsheet
Ask for the duplicates, then merge them. Merging is not something you can step back from, so most teams keep it to the people who own data quality and leave it off everyone else.
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Sales
Log the call from wherever it happened
Notes, tasks and calls written back without anyone opening a browser tab. Who ran it and which record it touched are both recorded.
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Support
Give Support customer context without CRM seats
Who this customer is and what they have open, for people who need the background but were never going to work deals.
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Finance
Keep Finance read-only on closed deals
Finance can look at anything they need and change none of it. Two layers do that: the tools they are given, and a rule that holds whatever anyone builds later.
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Revenue Operations
Take mass deletion off the table
HubSpot can delete records in bulk, and it does not ask twice. Make that unavailable and a persuasive prompt has nothing to reach for.
Try asking
- “List HubSpot companies created this week with no owner.”
- “Which HubSpot contacts at Acme have no recent activity?”
- “Merge the duplicate HubSpot contacts for Northwind Trading.”
AI tools
HubSpot tools for your AI agents
283 tools are ready to call through Elaichi's MCP endpoint the moment you connect HubSpot, governed by the same roles, restrictions, and audit log as everything else in Elaichi.
No tools match your search.
See it in Elaichi
What connecting HubSpot gets you
6 screens from the product, each doing one job for your HubSpot account.
The agent
Ask about HubSpot contacts, get real answers.
Type a question in plain language and read it straight from live HubSpot records.
- contacts
- companies
- deals
- tickets
Ask Elaichi to work across your apps.
List HubSpot companies created this week with no owner.
Which HubSpot contacts at Acme have no recent activity?
Merge the duplicate HubSpot contacts for Northwind Trading.
Also runs in Claude, ChatGPT or Cursor
MCP clients
Claude, ChatGPT and Cursor reach HubSpot here.
One org-wide MCP endpoint over OAuth, no SDK and no shared API key.
Copy the endpoint
Tool catalog
283 HubSpot tools are ready to call.
Contacts, companies, search, merge and batch methods are listed with no custom code.
- List all HubSpot contacts
- Get single HubSpot contact by ID
- Create a HubSpot contact
- Update a HubSpot contact by ID
Toolboxes
Every team gets its own HubSpot toolbox.
Curate one toolbox per team so Sales and Support see different HubSpot tools.
- Sales
- Marketing
- Support
- Customer Success
Shared connections
Teammates use HubSpot without seeing a credential.
See who connected each HubSpot account and how many teams and members share it.
- Sales EMEA
- Sales AMER
- Marketing
- Support
Audit log
Every HubSpot call is written down.
When, who, what happened, type and resource for each contact and company touched.
- When
- Who
- What happened
- Type
Launching soon
From answering questions to doing the work
A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.
Automations
A schedule fires and HubSpot work finishes.
Fetch contacts, group them, draft a digest, approve it, then post back to HubSpot.
HubSpot digest
Run 418 · started 2 minutes ago · on behalf of Emma Laurent
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✓
Schedule
Every weekday at 08:00
0.2s -
✓
Fetch contacts
HubSpot
1.4s -
✓
Group by owner
Transform
0.1s -
✓
Draft the digest
Agent step
Ran with 4 tools, returned a structured summary
6.2s -
Approve the digest
Needs approval
Assigned to Michael Brennan
Approve Deny -
Post the digest
HubSpot
Queued
Collections and dashboards
HubSpot numbers arrive before anyone asks.
Four metrics, 14 days of records created and a team breakdown, refreshed on schedule.
HubSpot health
Refreshed 4 minutes ago · every 15 minutes · from the contacts collection
Contacts
1,284 ↓ 12%
Companies
96 ↓ 8%
Needs attention
3 ↑ 2
Updated this week
412 ↑ 9%
Contacts created
Last 14 days
By team
Share of activity
Sales EMEA 34%
Sales AMER 27%
Marketing 21%
Support 18%
Related connectors
More from the catalog
FAQ
Frequently asked questions
How do I connect HubSpot to Claude?
Two steps. In Elaichi, add HubSpot and sign in to your portal, picking the portal on HubSpot's own screen if you have more than one. Then in Claude open Customize, then Connectors, press Add, and paste https://api.elaichi.ai/mcp as the MCP server URL. You do not need your own HubSpot app, a client ID or a secret.
Does HubSpot work with ChatGPT and Cursor as well as Claude?
Yes. The same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client, and the Elaichi Agent. Connect HubSpot once in Elaichi and each person reaches it from whichever client they already use.
What can an AI agent actually do with my HubSpot data?
Look up and update HubSpot contacts, companies, deals and tickets, log notes, calls and meetings, work through lists, and merge duplicate records. Teams mostly use it to catch up a deal after a call, prepare for a meeting from the record, or clean up data that has drifted.
Can I stop an agent from deleting or mass-changing CRM records?
Yes. Restrictions work per action, so the HubSpot delete and batch-delete tools can be blocked for everyone except the people who should have them. A blocked tool is never advertised to the AI client, so it cannot be reached by a persuasive prompt, only by someone you allowed.
Why does my AI client stop showing the HubSpot tool names?
Past 30 tools most clients switch to a search-and-run pair instead of listing each one, and HubSpot alone brings 283. Nothing is lost, but the client now finds tools by searching, and that search matches words rather than meaning. Short, concrete asks like "create deal" or "list open tickets" work; a long sentence about what you are trying to achieve does not.
What happens to a HubSpot connection when the person who set it up leaves?
Offboard them in Elaichi and their own access ends at once. A connection they shared with a team keeps working, so the CRM does not go dark mid-quarter. Disconnecting HubSpot in Elaichi removes it from every client for everyone, in one action.
Put HubSpot in front of your team
Fourteen days on Gold, no credit card. Connect it once and pick what each team can call.