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CRM

HubSpot MCP connector

HubSpot brings 283 AI tools to Elaichi, covering contacts, companies, deals and tickets. Connect the portal once, then Claude, ChatGPT, Cursor or any MCP client works the CRM inside the permissions each person already has.

  • How it connects. Connects over OAuth. The credential goes into a vault nobody reads back.

  • One address. https://api.elaichi.ai/mcp, the same for every user.

  • Their own access. An agent never gets more than the person it acts for.

How to connect

How to connect HubSpot to Claude, ChatGPT or Cursor

Two steps, about a minute.

1

In Elaichi

Connect HubSpot once

  1. Open Connections, choose Add connection, and pick HubSpot.

  2. Optionally set Share with to give a team access, then press Connect.

  3. Supply your own HubSpot app, then approve. HubSpot needs an OAuth app you register yourself, so bring its client ID and secret. One person does this once for the organization.

The credential is vaulted. Nobody reads it back, not even the AI.

Add connection

Choose a connector.

hubspot
HubSpot
Affinity
Attio
EveryAction
Google Contacts
Highlevel
2

In your AI client

Point it at one endpoint

Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.

Connect HubSpot to Claude

  1. 1

    Open Customize, then Connectors.

  2. 2

    Press Add.

  3. 3

    Name it, paste the MCP server URL, then Continue.

    https://api.elaichi.ai/mcp
  4. 4

    Sign in and approve.

On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.

Connect HubSpot to ChatGPT

  1. 1

    Open Plugins, then press the + button.

  2. 2

    Name it and paste the endpoint into Server URL.

    https://api.elaichi.ai/mcp
  3. 3

    Leave Authentication on OAuth, then tick the risk acknowledgement.

  4. 4

    Press Create, then sign in and approve.

Works on the web today. The plugin directory lives at chatgpt.com/plugins.

Connect HubSpot to Cursor

  1. 1

    Open ~/.cursor/mcp.json.

  2. 2

    Add the endpoint under mcpServers.

    https://api.elaichi.ai/mcp
  3. 3

    Reload Cursor, then sign in and approve.

~/.cursor/mcp.json

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

Set up per machine, so repeat it on each computer you work from.

Connect HubSpot to any MCP client

  1. 1

    Add the endpoint as a remote MCP server.

    https://api.elaichi.ai/mcp
  2. 2

    Sign in and approve.

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

The Elaichi Agent already has these tools, with nothing to set up.

Use cases

What teams do with HubSpot through Elaichi

Every one of these runs inside the access the person already has, and lands in the same audit log.

  • Sales

    Ask pipeline questions in plain language

    Which companies came in this week with no owner, which contacts have gone quiet, what is closing this month. Every answer is scoped to what that person can already see in HubSpot.

  • Revenue Operations

    Clean up duplicates without a spreadsheet

    Ask for the duplicates, then merge them. Merging is not something you can step back from, so most teams keep it to the people who own data quality and leave it off everyone else.

  • Sales

    Log the call from wherever it happened

    Notes, tasks and calls written back without anyone opening a browser tab. Who ran it and which record it touched are both recorded.

  • Support

    Give Support customer context without CRM seats

    Who this customer is and what they have open, for people who need the background but were never going to work deals.

  • Finance

    Keep Finance read-only on closed deals

    Finance can look at anything they need and change none of it. Two layers do that: the tools they are given, and a rule that holds whatever anyone builds later.

  • Revenue Operations

    Take mass deletion off the table

    HubSpot can delete records in bulk, and it does not ask twice. Make that unavailable and a persuasive prompt has nothing to reach for.

Try asking

  • “List HubSpot companies created this week with no owner.”
  • “Which HubSpot contacts at Acme have no recent activity?”
  • “Merge the duplicate HubSpot contacts for Northwind Trading.”

See all 283 HubSpot tools below

AI tools

HubSpot tools for your AI agents

283 tools are ready to call through Elaichi's MCP endpoint the moment you connect HubSpot, governed by the same roles, restrictions, and audit log as everything else in Elaichi.

See it in Elaichi

What connecting HubSpot gets you

6 screens from the product, each doing one job for your HubSpot account.

The agent

Ask about HubSpot contacts, get real answers.

Type a question in plain language and read it straight from live HubSpot records.

  • contacts
  • companies
  • deals
  • tickets

Ask Elaichi to work across your apps.

List HubSpot companies created this week with no owner.

Which HubSpot contacts at Acme have no recent activity?

Merge the duplicate HubSpot contacts for Northwind Trading.

Also runs in Claude, ChatGPT or Cursor

MCP clients

Claude, ChatGPT and Cursor reach HubSpot here.

One org-wide MCP endpoint over OAuth, no SDK and no shared API key.

ElaichiMCP clients
Claude ChatGPT Cursor

Copy the endpoint

https://api.elaichi.ai/mcp
Client Connected by Status Last used
Claude
E

Emma Laurent

• Connected 4 minutes ago
Cursor
S

Sofia Ricci

• Connected 2 hours ago
ChatGPT
C

Clara Nowak

• Connected Yesterday

Tool catalog

283 HubSpot tools are ready to call.

Contacts, companies, search, merge and batch methods are listed with no custom code.

  • List all HubSpot contacts
  • Get single HubSpot contact by ID
  • Create a HubSpot contact
  • Update a HubSpot contact by ID
ElaichiTools
Tool Action Description
List all HubSpot contacts List List HubSpot contacts with control over which properties and associations are returned. Returns each contact with id, properties, createdAt, updatedAt, archived, associations, and leadid. Max 100 per page.
Get single HubSpot contact by ID Get Get a single HubSpot contact by id. Returns the contact object including id, properties, createdAt, updatedAt, archived, and associations. Required: id.
Create a HubSpot contact Create Create a new contact in HubSpot with the given properties and optional associations. Returns: id, properties, createdAt, updatedAt, archived. Required: properties.
Update a HubSpot contact by ID Update Update a HubSpot contact by id with a partial set of property values. Provided values are overwritten; read-only and non-existent properties are ignored; pass an empty string to clear a property. Returns: id, properties, createdAt, updatedAt, archived. Required: id, properties.
Delete a HubSpot contact by ID Delete Archive a HubSpot contact by moving it to the recycling bin. Returns an empty 204 response on success. Required: id.

Toolboxes

Every team gets its own HubSpot toolbox.

Curate one toolbox per team so Sales and Support see different HubSpot tools.

  • Sales
  • Marketing
  • Support
  • Customer Success
ElaichiToolboxes
Name Source template Tools Created

Sales toolbox

HubSpot · deals and contacts

HubSpot starter 18 Mar 4, 2026

Marketing toolbox

HubSpot · lists and campaign contacts

9 Mar 2, 2026

Support toolbox

HubSpot · tickets and company records

24 Feb 27, 2026

Customer Success toolbox

HubSpot · accounts and renewals

HubSpot starter 6 Feb 19, 2026

Revenue Operations toolbox

HubSpot · data hygiene and merges

31 Jan 30, 2026

Finance toolbox

HubSpot · closed deals and invoicing

12 Jan 22, 2026

Shared connections

Teammates use HubSpot without seeing a credential.

See who connected each HubSpot account and how many teams and members share it.

  • Sales EMEA
  • Sales AMER
  • Marketing
  • Support
ElaichiConnections
Connection Scope Status Access
HU

HubSpot (Sales EMEA)

Connected by Emma Laurent

Personal • Active 1 team · 6 members
HU

HubSpot (Sales AMER)

Connected by James Whitfield

Organization • Active 3 teams · 24 members
HU

HubSpot (Marketing)

Connected by Sofia Ricci

Organization • Active 2 teams · 11 members
HU

HubSpot (Support)

Connected by Daniel Ortega

Personal • Needs re-auth 1 team · 3 members
HU

HubSpot (Customer Success)

Connected by Clara Nowak

Personal • Active Not shared
HU

HubSpot (Partnerships)

Connected by Michael Brennan

Personal • Active 2 teams · 9 members

Audit log

Every HubSpot call is written down.

When, who, what happened, type and resource for each contact and company touched.

  • When
  • Who
  • What happened
  • Type
ElaichiAudit log
When Who What happened Type

2 minutes ago

Mar 6, 2026, 3:10 PM

E

Emma Laurent

[email protected]

Restriction Created Access

8 minutes ago

Mar 6, 2026, 3:04 PM

J

James Whitfield

[email protected]

Restriction Updated Access

14 minutes ago

Mar 6, 2026, 2:58 PM

S

Sofia Ricci

[email protected]

Role Assigned Access

20 minutes ago

Mar 6, 2026, 2:52 PM

D

Daniel Ortega

[email protected]

HubSpot Users Updated MCP

26 minutes ago

Mar 6, 2026, 2:46 PM

C

Clara Nowak

[email protected]

HubSpot Contacts Created MCP

32 minutes ago

Mar 6, 2026, 2:40 PM

M

Michael Brennan

[email protected]

HubSpot Contacts List Toolbox

Launching soon

From answering questions to doing the work

A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.

Automations

A schedule fires and HubSpot work finishes.

Fetch contacts, group them, draft a digest, approve it, then post back to HubSpot.

HubSpot digest

Run 418 · started 2 minutes ago · on behalf of Emma Laurent

  1. Schedule

    Every weekday at 08:00

    0.2s
  2. Fetch contacts

    HubSpot

    1.4s
  3. Group by owner

    Transform

    0.1s
  4. Draft the digest

    Agent step

    Ran with 4 tools, returned a structured summary

    6.2s
  5. Approve the digest

    Needs approval

    Assigned to Michael Brennan

    Approve
  6. Post the digest

    HubSpot

    Queued

Collections and dashboards

HubSpot numbers arrive before anyone asks.

Four metrics, 14 days of records created and a team breakdown, refreshed on schedule.

HubSpot health

Refreshed 4 minutes ago · every 15 minutes · from the contacts collection

Live

Contacts

1,284 ↓ 12%

Companies

96 ↓ 8%

Needs attention

3 ↑ 2

Updated this week

412 ↑ 9%

Contacts created

Last 14 days

By team

Share of activity

Sales EMEA 34%

Sales AMER 27%

Marketing 21%

Support 18%

FAQ

Frequently asked questions

How do I connect HubSpot to Claude?

Two steps. In Elaichi, add HubSpot and sign in to your portal, picking the portal on HubSpot's own screen if you have more than one. Then in Claude open Customize, then Connectors, press Add, and paste https://api.elaichi.ai/mcp as the MCP server URL. You do not need your own HubSpot app, a client ID or a secret.

Does HubSpot work with ChatGPT and Cursor as well as Claude?

Yes. The same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client, and the Elaichi Agent. Connect HubSpot once in Elaichi and each person reaches it from whichever client they already use.

What can an AI agent actually do with my HubSpot data?

Look up and update HubSpot contacts, companies, deals and tickets, log notes, calls and meetings, work through lists, and merge duplicate records. Teams mostly use it to catch up a deal after a call, prepare for a meeting from the record, or clean up data that has drifted.

Can I stop an agent from deleting or mass-changing CRM records?

Yes. Restrictions work per action, so the HubSpot delete and batch-delete tools can be blocked for everyone except the people who should have them. A blocked tool is never advertised to the AI client, so it cannot be reached by a persuasive prompt, only by someone you allowed.

Can Sales and Support share one HubSpot connection but see different tools?

Yes. One HubSpot connection can be shared with several teams, and each team gets its own set of tools. Sales might get deals and contacts with writes; Support might get tickets read-only. Both run on the same connection and both are logged against the person, not the connection.

Why does my AI client stop showing the HubSpot tool names?

Past 30 tools most clients switch to a search-and-run pair instead of listing each one, and HubSpot alone brings 283. Nothing is lost, but the client now finds tools by searching, and that search matches words rather than meaning. Short, concrete asks like "create deal" or "list open tickets" work; a long sentence about what you are trying to achieve does not.

What happens to a HubSpot connection when the person who set it up leaves?

Offboard them in Elaichi and their own access ends at once. A connection they shared with a team keeps working, so the CRM does not go dark mid-quarter. Disconnecting HubSpot in Elaichi removes it from every client for everyone, in one action.

Put HubSpot in front of your team

Fourteen days on Gold, no credit card. Connect it once and pick what each team can call.