Marketing Automation
Impact MCP connector
The Impact connector brings partnership programs, conversion actions, ads, tracking links and product catalogs into Claude, ChatGPT and Cursor, so your team can ask about them in plain language while every request runs as the person who asked.
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How it connects. Connects with an API key. The credential goes into a vault nobody reads back.
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One address. https://api.elaichi.ai/mcp, the same for every user.
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Their own access. An agent never gets more than the person it acts for.
70 tools
How to connect
How to connect Impact to Claude, ChatGPT or Cursor
Two steps, about a minute.
In Elaichi
Connect Impact once
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Open Connections, choose Add connection, and pick Impact.
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Optionally set Share with to give a team access, then press Connect.
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Paste an Impact API key. One person generates a token in Impact and pastes it once. Everyone else works through Share with, and never sees it.
The credential is vaulted. Nobody reads it back, not even the AI.
Add connection
Choose a connector.
In your AI client
Point it at one endpoint
Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.
Connect Impact to Claude
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1
Open Customize, then Connectors.
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2
Press Add.
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3
Name it, paste the MCP server URL, then Continue.
https://api.elaichi.ai/mcp -
4
Sign in and approve.
On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.
Connect Impact to ChatGPT
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1
Open Plugins, then press the + button.
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2
Name it and paste the endpoint into Server URL.
https://api.elaichi.ai/mcp -
3
Leave Authentication on OAuth, then tick the risk acknowledgement.
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4
Press Create, then sign in and approve.
Works on the web today. The plugin directory lives at chatgpt.com/plugins.
Connect Impact to Cursor
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1
Open
~/.cursor/mcp.json. -
2
Add the endpoint under
mcpServers.https://api.elaichi.ai/mcp -
3
Reload Cursor, then sign in and approve.
~/.cursor/mcp.json
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
Set up per machine, so repeat it on each computer you work from.
Connect Impact to any MCP client
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1
Add the endpoint as a remote MCP server.
https://api.elaichi.ai/mcp -
2
Sign in and approve.
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
The Elaichi Agent already has these tools, with nothing to set up.
Use cases
What teams do with Impact through Elaichi
Every one of these runs inside the access the person already has, and lands in the same audit log.
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Partnerships
Check which actions came in overnight
Ask for yesterday's Impact actions across every program you are enrolled in, and see which ones are pending, approved or reversed before the morning standup.
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Finance
Reconcile commissions before the payout closes
Pull the action items behind a payout period, compare them against the actions you expected, and raise an inquiry in Impact for anything that looks short or missing.
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Marketing
Grab the right tracking link for a campaign
Find the ad you want to promote, get its tracking link or embed code, and drop it into the email or landing page without opening Impact.
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Content
Find products worth writing about this week
Search a brand's Impact catalog for items in a price range or category, and turn the results into a shortlist for the next roundup or gift guide.
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Partnerships
Answer a brand's question about a conversion
Look up a single action by its ID, read its updates and status history, and reply to the brand with the facts in one message.
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Operations
Keep company details current across programs
Review the company information Impact holds for you and update it in one pass when an address, contact or payment detail changes.
Try asking
- “Show Impact actions created this week by partner”
- “Summarize open Impact action inquiries by status”
- “List Impact ads and pull the top banner code”
AI tools
Impact tools for your AI agents
70 tools are ready to call through Elaichi's MCP endpoint the moment you connect Impact, governed by the same roles, restrictions, and audit log as everything else in Elaichi.
No tools match your search.
See it in Elaichi
What connecting Impact gets you
6 screens from the product, each doing one job for your Impact account.
The agent
Ask about Impact actions in plain language.
Starter prompts return answers from live Impact actions, ads and inquiries.
- actions
- action items
- ads
- action inquiries
Ask Elaichi to work across your apps.
Show Impact actions created this week by partner
Summarize open Impact action inquiries by status
List Impact ads and pull the top banner code
Also runs in Claude, ChatGPT or Cursor
MCP clients
Claude, ChatGPT and Cursor reach Impact here.
One org MCP endpoint over OAuth, no SDK and no shared API key.
ElaichiMCP clientsClaude
ChatGPT
Cursor
Copy the endpoint
Tool catalog
70 Impact tools are ready to call.
Actions, action items, ads and company information, with no custom code written.
- List all Impact company information
- Impact company information bulk update
- List all Impact actions
- Get single Impact action by ID
ElaichiToolsToolboxes
Every team gets its own Impact toolbox.
Toolboxes scope Impact actions, ads and inquiries to the teams that need them.
- Partnerships
- Affiliate Marketing
- Finance
- Compliance
ElaichiToolboxesShared connections
Teammates use Impact accounts without credentials.
The connections table shows who connected each Impact account and its shared teams.
- Partnerships EMEA
- Affiliate US
- Finance
- Compliance
ElaichiConnectionsAudit log
Every Impact call is written down.
When, who, what happened, type and resource, appended for each Impact action.
- When
- Who
- What happened
- Type
ElaichiAudit logLaunching soon
From answering questions to doing the work
A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.
Automations
A schedule drafts your Impact digest.
Six steps fetch Impact actions, group them, draft, await approval, then post back.
Impact digest
Run 418 · started 2 minutes ago · on behalf of Emma Laurent
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✓
Schedule
Every weekday at 08:00
0.2s -
✓
Fetch actions
Impact
1.4s -
✓
Group by owner
Transform
0.1s -
✓
Draft the digest
Agent step
Ran with 4 tools, returned a structured summary
6.2s -
Approve the digest
Needs approval
Assigned to Michael Brennan
Approve Deny -
Post the digest
Impact
Queued
Collections and dashboards
Impact health arrives before anyone asks.
Four metrics, 14 days of records created and a team breakdown, refreshed on schedule.
Impact health
Refreshed 4 minutes ago · every 15 minutes · from the actions collection
Actions
1,284 ↓ 12%
Action items
96 ↓ 8%
Needs attention
3 ↑ 2
Updated this week
412 ↑ 9%
Actions created
Last 14 days
By team
Share of activity
Partnerships EMEA 34%
Affiliate US 27%
Finance 21%
Compliance 18%
FAQ
Frequently asked questions
How do I connect Impact to Claude?
First connect Impact inside Elaichi, which asks for your Impact API key and nothing else. There is no OAuth application to register and no client ID or secret to generate. Then open Claude, go to Customize, then Connectors, then Add, and paste https://api.elaichi.ai/mcp. Claude will ask you to sign in to Elaichi as yourself, and from then on Impact is available in your conversations.
Does Impact work with ChatGPT and Cursor as well as Claude?
Yes. Once Impact is connected in Elaichi, the same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client and the Elaichi Agent. You connect Impact once and every client you use picks it up.
What can an AI agent actually do with my Impact data?
An agent can list and read your Impact programs, actions, action items, action updates and inquiries, and pull tracking links, ad code and program logos. It can search brand catalogs for products, open a new action inquiry when a conversion looks wrong, and update your company information in bulk. Impact has a lot of ground to cover, so short, specific asks such as "show pending actions for the Nike program this week" work better than long paragraphs.
Does connecting Impact give the AI access to every program and account?
No. Every call to Impact runs inside the access of the person who signed in, so the agent sees exactly the programs, actions and catalogs that person can already see in Impact. Elaichi can narrow that further by team or by action, but it can never widen it beyond what the person's own Impact access allows.
Can I stop an agent from changing or updating things in Impact?
Yes. Restrictions in Elaichi apply per action, so you can allow reading Impact actions and catalogs while blocking the ability to create inquiries or update company information. A blocked action is never shown to Claude, ChatGPT or any other client at all, so no prompt, however worded, can reach it.
What happens to an Impact connection when someone leaves?
Offboarding that person in Elaichi ends their access to Impact and every other connected application at once. If they owned a shared Impact connection, it keeps working for everyone else on the team. Disconnecting Impact once in Elaichi removes it from Claude, ChatGPT, Cursor and every other client in the same step.
Put Impact in front of your team
Fourteen days on Gold, no credit card. Connect it once and pick what each team can call.