Marketing Automation
Instagram MCP connector
The Instagram connector brings your Instagram posts, stories, comments, hashtags and account insights into Claude, ChatGPT, Cursor and other AI clients, so your team can draft, publish and answer from the account it already runs.
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How it connects. Connects over OAuth. The credential goes into a vault nobody reads back.
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One address. https://api.elaichi.ai/mcp, the same for every user.
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Their own access. An agent never gets more than the person it acts for.
30 tools
How to connect
How to connect Instagram to Claude, ChatGPT or Cursor
Two steps, about a minute.
In Elaichi
Connect Instagram once
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Open Connections, choose Add connection, and pick Instagram.
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Optionally set Share with to give a team access, then press Connect.
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Supply your own Instagram app, then approve. Instagram needs an OAuth app you register yourself, so bring its client ID and secret. One person does this once for the organization.
The credential is vaulted. Nobody reads it back, not even the AI.
Add connection
Choose a connector.
In your AI client
Point it at one endpoint
Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.
Connect Instagram to Claude
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1
Open Customize, then Connectors.
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2
Press Add.
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3
Name it, paste the MCP server URL, then Continue.
https://api.elaichi.ai/mcp -
4
Sign in and approve.
On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.
Connect Instagram to ChatGPT
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1
Open Plugins, then press the + button.
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2
Name it and paste the endpoint into Server URL.
https://api.elaichi.ai/mcp -
3
Leave Authentication on OAuth, then tick the risk acknowledgement.
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4
Press Create, then sign in and approve.
Works on the web today. The plugin directory lives at chatgpt.com/plugins.
Connect Instagram to Cursor
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1
Open
~/.cursor/mcp.json. -
2
Add the endpoint under
mcpServers.https://api.elaichi.ai/mcp -
3
Reload Cursor, then sign in and approve.
~/.cursor/mcp.json
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
Set up per machine, so repeat it on each computer you work from.
Connect Instagram to any MCP client
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1
Add the endpoint as a remote MCP server.
https://api.elaichi.ai/mcp -
2
Sign in and approve.
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
The Elaichi Agent already has these tools, with nothing to set up.
Use cases
What teams do with Instagram through Elaichi
Every one of these runs inside the access the person already has, and lands in the same audit log.
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Marketing
Draft and publish the week's posts
Hand an agent the captions and images for the week and have it create the posts, check them against the account's publishing limit, then publish on the go-ahead.
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Social
Find the hashtags worth using
Search hashtags for a launch, see what the account searched recently, and pick a shortlist for the caption before it goes out.
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Community
Catch up on comments and reply
Pull the comments on the latest posts, spot the ones that need a human, and post replies in the account's voice.
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Support
Spot customer problems raised on posts
Read through comments and posts the account was tagged in, list anything that sounds like a complaint or a shipping question, and hand it to the support desk.
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Brand
Review tagged and collaborator posts
See which posts the account has been tagged in and who is listed as a collaborator on shared posts, so partner content gets checked before it spreads.
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Leadership
Report on account reach every Monday
Ask for last week's account insights, compare them with the posts and stories that ran, and get a short readout on what moved the numbers.
Try asking
- “Show comments on our Instagram media from this week.”
- “List Instagram stories published by the brand team.”
- “Search Instagram hashtags for our spring campaign terms.”
AI tools
Instagram tools for your AI agents
30 tools are ready to call through Elaichi's MCP endpoint the moment you connect Instagram, governed by the same roles, restrictions, and audit log as everything else in Elaichi.
No tools match your search.
See it in Elaichi
What connecting Instagram gets you
6 screens from the product, each doing one job for your Instagram account.
The agent
Ask about Instagram media in plain language.
Questions about media, comments and stories get answered from live Instagram records.
- media
- comments
- stories
- collaborators
Ask Elaichi to work across your apps.
Show comments on our Instagram media from this week.
List Instagram stories published by the brand team.
Search Instagram hashtags for our spring campaign terms.
Also runs in Claude, ChatGPT or Cursor
MCP clients
Claude, ChatGPT and Cursor reach Instagram.
One org MCP endpoint over OAuth, no SDK and no shared API key.
ElaichiMCP clientsClaude
ChatGPT
Cursor
Copy the endpoint
Tool catalog
30 Instagram tools ready without custom code.
Media, media children, comments, collaborators, stories and hashtag search, all cataloged.
- Update a Instagram Instagram media by ID
- Delete a Instagram Instagram media by ID
- List all Instagram Instagram media
- Create a Instagram Instagram media
ElaichiToolsToolboxes
Each team gets its own Instagram toolbox.
Toolboxes scope Instagram media, comments and stories tools to the team that needs them.
- Social
- Content studio
- Community
- Brand partnerships
ElaichiToolboxesShared connections
Teammates post to Instagram without a credential.
Connections show who linked each account and which teams and members share it.
- Brand main
- Campaigns EMEA
- Community team
- Regional APAC
ElaichiConnectionsAudit log
Every Instagram publish is on the record.
When, who, what happened, type and resource for each media and comment call.
- When
- Who
- What happened
- Type
ElaichiAudit logLaunching soon
From answering questions to doing the work
A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.
Automations
A schedule drafts your Instagram digest.
Media and comments are fetched, grouped, drafted by an agent, approved, then posted back.
Instagram digest
Run 418 · started 2 minutes ago · on behalf of Emma Laurent
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✓
Schedule
Every weekday at 08:00
0.2s -
✓
Fetch media
Instagram
1.4s -
✓
Group by owner
Transform
0.1s -
✓
Draft the digest
Agent step
Ran with 4 tools, returned a structured summary
6.2s -
Approve the digest
Needs approval
Assigned to Michael Brennan
Approve Deny -
Post the digest
Instagram
Queued
Collections and dashboards
Instagram media counts computed, not asked for.
Four metrics, 14 days of media created and a team breakdown, refreshed on schedule.
Instagram health
Refreshed 4 minutes ago · every 15 minutes · from the media collection
Media
1,284 ↓ 12%
Comments
96 ↓ 8%
Needs attention
3 ↑ 2
Updated this week
412 ↑ 9%
Media created
Last 14 days
By team
Share of activity
Brand main 34%
Campaigns EMEA 27%
Community team 21%
Regional APAC 18%
FAQ
Frequently asked questions
How do I connect Instagram to Claude?
Connecting Instagram takes two steps: connect it in Elaichi, then in Claude open Customize, then Connectors, then Add, and paste https://api.elaichi.ai/mcp as the endpoint. Instagram is a little different from most connectors because Instagram asks for an app registered in its own developer settings, so somebody on your team brings that app's client ID and secret into Elaichi once. After that, each person simply signs in to Instagram in the browser and approves access, with nothing else to generate.
Does Instagram work with ChatGPT and Cursor as well as Claude?
Yes. Once Instagram is connected in Elaichi, the same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client and the Elaichi Agent. You connect Instagram once and every client picks it up.
What can an AI agent actually do with my Instagram data?
With Instagram connected, an agent can list the account's posts, stories and live videos, create and publish new posts, edit or remove a post, and read or reply to comments. It can also search hashtags, show posts the account was tagged in, list collaborators on shared posts, check how much publishing room is left for the day, and pull account insights for reporting.
Does connecting Instagram give the AI access to my whole account?
No. Instagram access follows the person who signed in, so an agent can only see and do what that person's Instagram account already allows. Elaichi can narrow that further, for example to reading posts and comments only, but it can never grant more than the person already has in Instagram.
Can I stop an agent from deleting or changing posts in Instagram?
Yes. In Elaichi, restrictions on Instagram work per action, so you can allow reading posts and comments while blocking publishing, editing or deleting. A blocked action is never shown to Claude, ChatGPT or any other client at all, so no prompt, however worded, can reach it.
What happens to an Instagram connection when someone leaves?
Offboarding a person in Elaichi ends their access to Instagram through every client at once. If they had shared an Instagram connection with a team, it keeps working for everyone else. Disconnecting Instagram once in Elaichi removes it from Claude, ChatGPT, Cursor and every other client together.
Put Instagram in front of your team
Fourteen days on Gold, no credit card. Connect it once and pick what each team can call.