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Marketing Automation

Novu MCP connector

The Novu connector brings your channel connections, channel endpoints, contexts, sending domains, and delivery provider activity into Elaichi, so Claude, ChatGPT, Cursor, or any MCP client can review and manage your notification setup as you.

  • How it connects. Connects with an API key. The credential goes into a vault nobody reads back.

  • One address. https://api.elaichi.ai/mcp, the same for every user.

  • Their own access. An agent never gets more than the person it acts for.

How to connect

How to connect Novu to Claude, ChatGPT or Cursor

Two steps, about a minute.

1

In Elaichi

Connect Novu once

  1. Open Connections, choose Add connection, and pick Novu.

  2. Optionally set Share with to give a team access, then press Connect.

  3. Paste a Novu API key. One person generates a token in Novu and pastes it once. Everyone else works through Share with, and never sees it.

The credential is vaulted. Nobody reads it back, not even the AI.

Add connection

Choose a connector.

novu
Novu
Beamer
Buffer
ClickSend
Dotdigital
Dub
2

In your AI client

Point it at one endpoint

Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.

Connect Novu to Claude

  1. 1

    Open Customize, then Connectors.

  2. 2

    Press Add.

  3. 3

    Name it, paste the MCP server URL, then Continue.

    https://api.elaichi.ai/mcp
  4. 4

    Sign in and approve.

On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.

Connect Novu to ChatGPT

  1. 1

    Open Plugins, then press the + button.

  2. 2

    Name it and paste the endpoint into Server URL.

    https://api.elaichi.ai/mcp
  3. 3

    Leave Authentication on OAuth, then tick the risk acknowledgement.

  4. 4

    Press Create, then sign in and approve.

Works on the web today. The plugin directory lives at chatgpt.com/plugins.

Connect Novu to Cursor

  1. 1

    Open ~/.cursor/mcp.json.

  2. 2

    Add the endpoint under mcpServers.

    https://api.elaichi.ai/mcp
  3. 3

    Reload Cursor, then sign in and approve.

~/.cursor/mcp.json

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

Set up per machine, so repeat it on each computer you work from.

Connect Novu to any MCP client

  1. 1

    Add the endpoint as a remote MCP server.

    https://api.elaichi.ai/mcp
  2. 2

    Sign in and approve.

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

The Elaichi Agent already has these tools, with nothing to set up.

Use cases

What teams do with Novu through Elaichi

Every one of these runs inside the access the person already has, and lands in the same audit log.

  • Platform

    Audit every channel connection before a launch

    Ask for the full list of Novu channel connections and endpoints and spot the one that is missing or pointed at the wrong place before customers notice.

  • Marketing

    Verify a sending domain and fix failures

    Verify a new Novu domain, run a diagnosis when it fails, and pull the auto configure details so the DNS records get set correctly the first time.

  • Support

    Check where a customer's notifications are going

    Look up a specific Novu channel endpoint or context to confirm which address or device is receiving messages when someone says they never got the notification.

  • Product

    Set up a new notification channel

    Create the Novu channel connection and its endpoint for a new push or chat channel in plain language, then confirm it appears in the list.

  • Operations

    Keep contexts current across environments

    List Novu contexts, update the ones that have drifted, and remove the leftovers from a test that finished months ago.

  • Engineering

    Record a delivery provider event on the spot

    Log a Novu delivery provider activity event while investigating an incident so the timeline in Novu matches what the on-call engineer saw.

Try asking

  • “List Novu channel connections added this month”
  • “Which Novu channel endpoints failed delivery yesterday”
  • “Summarize Novu activity events for the onboarding workflow”

See all 121 Novu tools below

AI tools

Novu tools for your AI agents

121 tools are ready to call through Elaichi's MCP endpoint the moment you connect Novu, governed by the same roles, restrictions, and audit log as everything else in Elaichi.

See it in Elaichi

What connecting Novu gets you

6 screens from the product, each doing one job for your Novu account.

The agent

Ask about Novu notifications in plain language.

Answers come straight from live Novu channel connections, endpoints and activity events.

  • channel connections
  • channel endpoints
  • contexts
  • activity events

Ask Elaichi to work across your apps.

List Novu channel connections added this month

Which Novu channel endpoints failed delivery yesterday

Summarize Novu activity events for the onboarding workflow

Also runs in Claude, ChatGPT or Cursor

MCP clients

Claude, ChatGPT and Cursor reach Novu here.

One org MCP endpoint over OAuth, no SDK and no shared API key.

ElaichiMCP clients
Claude ChatGPT Cursor

Copy the endpoint

https://api.elaichi.ai/mcp
Client Connected by Status Last used
Claude
E

Emma Laurent

• Connected 4 minutes ago
Cursor
S

Sofia Ricci

• Connected 2 hours ago
ChatGPT
C

Clara Nowak

• Connected Yesterday

Tool catalog

121 Novu tools ready with no custom code.

Browse channel connections, endpoints, contexts and activity events by resource and method.

  • Create a Novu delivery provider activity event
  • Create a Novu channel connection
  • Delete a Novu channel connection by ID
  • List all Novu channel connections
ElaichiTools
Tool Action Description
Create a Novu delivery provider activity event Create Track activity and engagement events for a specific novu delivery provider by forwarding an inbound webhook payload. This endpoint accepts provider-generated event data (such as delivery status and engagement notifications) and forwards it to novu for processing. Required: environment_id, integration_id.
Create a Novu channel connection Create Create a new novu channel connection for a resource and integration. Only one connection is allowed per resource and integration combination. Returns: identifier.
Delete a Novu channel connection by ID Delete Delete a specific novu channel connection by its unique identifier. Returns an empty 204 response on success. Required: id.
List all Novu channel connections List List all novu channel connections for a resource. Returns: identifier.
Get single Novu channel connection by ID Get Retrieve a specific novu channel connection by its unique identifier. Returns: identifier. Required: id.

Toolboxes

Every team gets its own Novu toolbox.

Scope Novu toolboxes per team so lifecycle, support and growth each see their own.

  • Lifecycle Marketing
  • Product
  • Support
  • Platform Engineering
ElaichiToolboxes
Name Source template Tools Created

Lifecycle Marketing toolbox

Novu · campaign workflows and subscribers

Novu starter 18 Mar 4, 2026

Product toolbox

Novu · in-app notifications and contexts

9 Mar 2, 2026

Support toolbox

Novu · activity events and delivery checks

24 Feb 27, 2026

Platform Engineering toolbox

Novu · channel connections and providers

Novu starter 6 Feb 19, 2026

Growth toolbox

Novu · push and email endpoints

31 Jan 30, 2026

Operations toolbox

Novu · digest schedules and templates

12 Jan 22, 2026

Shared connections

Teammates send Novu notifications without a credential.

See who connected each Novu account and how many teams and members share it.

  • Lifecycle EMEA
  • Product Notifications
  • Support
  • Growth US
ElaichiConnections
Connection Scope Status Access
NO

Novu (Lifecycle EMEA)

Connected by Emma Laurent

Personal • Active 1 team · 6 members
NO

Novu (Product Notifications)

Connected by James Whitfield

Organization • Active 3 teams · 24 members
NO

Novu (Support)

Connected by Sofia Ricci

Organization • Active 2 teams · 11 members
NO

Novu (Growth US)

Connected by Daniel Ortega

Personal • Needs re-auth 1 team · 3 members
NO

Novu (Platform Staging)

Connected by Clara Nowak

Personal • Active Not shared
NO

Novu (Operations)

Connected by Michael Brennan

Personal • Active 2 teams · 9 members

Audit log

Answer who changed which Novu workflow.

Append-only rows record when, who, what happened, type and Novu resource touched.

  • When
  • Who
  • What happened
  • Type
ElaichiAudit log
When Who What happened Type

2 minutes ago

Mar 6, 2026, 3:10 PM

E

Emma Laurent

[email protected]

Restriction Created Access

8 minutes ago

Mar 6, 2026, 3:04 PM

J

James Whitfield

[email protected]

Restriction Updated Access

14 minutes ago

Mar 6, 2026, 2:58 PM

S

Sofia Ricci

[email protected]

Role Assigned Access

20 minutes ago

Mar 6, 2026, 2:52 PM

D

Daniel Ortega

[email protected]

Novu Users Updated MCP

26 minutes ago

Mar 6, 2026, 2:46 PM

C

Clara Nowak

[email protected]

Novu Channel connections Created MCP

32 minutes ago

Mar 6, 2026, 2:40 PM

M

Michael Brennan

[email protected]

Novu Channel connections List Toolbox

Launching soon

From answering questions to doing the work

A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.

Automations

A schedule turns Novu activity into a digest.

Fetch Novu activity events, group them, draft, get approval, then post back.

Novu digest

Run 418 · started 2 minutes ago · on behalf of Emma Laurent

  1. Schedule

    Every weekday at 08:00

    0.2s
  2. Fetch channel connections

    Novu

    1.4s
  3. Group by owner

    Transform

    0.1s
  4. Draft the digest

    Agent step

    Ran with 4 tools, returned a structured summary

    6.2s
  5. Approve the digest

    Needs approval

    Assigned to Michael Brennan

    Approve
  6. Post the digest

    Novu

    Queued

Collections and dashboards

Novu delivery health, counted not guessed.

Four metrics, fourteen days of notifications created and a team breakdown, refreshed on schedule.

Novu health

Refreshed 4 minutes ago · every 15 minutes · from the channel connections collection

Live

Channel connections

1,284 ↓ 12%

Channel endpoints

96 ↓ 8%

Needs attention

3 ↑ 2

Updated this week

412 ↑ 9%

Channel connections created

Last 14 days

By team

Share of activity

Lifecycle EMEA 34%

Product Notifications 27%

Support 21%

Growth US 18%

FAQ

Frequently asked questions

How do I connect Novu to Claude?

Connect Novu in Elaichi first, which means pasting a Novu API key when asked. Novu has no OAuth application to register, so there is no client ID or secret to generate. Then open Claude, go to Customize, then Connectors, then Add, and paste https://api.elaichi.ai/mcp as the endpoint. Sign in with your Elaichi account and Novu is available in Claude.

Does Novu work with ChatGPT and Cursor as well as Claude?

Yes. Once Novu is connected in Elaichi, the same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client, and the Elaichi Agent. You connect Novu once and every client you use picks it up.

What can an AI agent actually do with my Novu data?

An agent can list, look up, create, update, and remove Novu channel connections, channel endpoints, and contexts, and it can manage sending domains, including verifying a domain, diagnosing why verification failed, and fetching auto configure details. It can also record delivery provider activity events. Because Novu exposes a lot of actions, short concrete asks like "verify the acme.com domain" get better results than long paragraphs.

Does connecting Novu give the AI access to my whole workspace?

No. Everything the agent does in Novu runs inside the access of the API key the person connected, so it can reach only what that key can reach. Elaichi can narrow that further by turning off individual actions, and it can never widen what Novu itself allows.

Can my team share one Novu connection?

Yes. One person connects Novu in Elaichi and shares the connection with a team, and nobody else ever sees or handles the Novu API key. Each teammate still signs in to Elaichi as themselves, so the audit log records exactly who verified a domain or deleted a channel endpoint.

Can I stop an agent from deleting or changing things in Novu?

Yes. Restrictions in Elaichi apply per action, so you can allow listing and looking up Novu channel connections, endpoints, contexts, and domains while blocking the actions that update or delete them. A blocked action is never advertised to Claude, ChatGPT, or Cursor at all, so no prompt can reach it.

What happens to a Novu connection when someone leaves?

Offboarding a person in Elaichi ends their access to Novu through every client at once. If they had shared a Novu connection with a team, it keeps working for everyone else. If you want Novu gone entirely, disconnecting it once in Elaichi removes it from Claude, ChatGPT, Cursor, and every other client.

Put Novu in front of your team

Fourteen days on Gold, no credit card. Connect it once and pick what each team can call.