Marketing Automation
Novu MCP connector
The Novu connector brings your channel connections, channel endpoints, contexts, sending domains, and delivery provider activity into Elaichi, so Claude, ChatGPT, Cursor, or any MCP client can review and manage your notification setup as you.
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How it connects. Connects with an API key. The credential goes into a vault nobody reads back.
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One address. https://api.elaichi.ai/mcp, the same for every user.
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Their own access. An agent never gets more than the person it acts for.
How to connect
How to connect Novu to Claude, ChatGPT or Cursor
Two steps, about a minute.
In Elaichi
Connect Novu once
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Open Connections, choose Add connection, and pick Novu.
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Optionally set Share with to give a team access, then press Connect.
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Paste a Novu API key. One person generates a token in Novu and pastes it once. Everyone else works through Share with, and never sees it.
The credential is vaulted. Nobody reads it back, not even the AI.
Add connection
Choose a connector.
In your AI client
Point it at one endpoint
Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.
Connect Novu to Claude
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1
Open Customize, then Connectors.
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2
Press Add.
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3
Name it, paste the MCP server URL, then Continue.
https://api.elaichi.ai/mcp -
4
Sign in and approve.
On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.
Connect Novu to ChatGPT
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1
Open Plugins, then press the + button.
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2
Name it and paste the endpoint into Server URL.
https://api.elaichi.ai/mcp -
3
Leave Authentication on OAuth, then tick the risk acknowledgement.
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4
Press Create, then sign in and approve.
Works on the web today. The plugin directory lives at chatgpt.com/plugins.
Connect Novu to Cursor
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1
Open
~/.cursor/mcp.json. -
2
Add the endpoint under
mcpServers.https://api.elaichi.ai/mcp -
3
Reload Cursor, then sign in and approve.
~/.cursor/mcp.json
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
Set up per machine, so repeat it on each computer you work from.
Connect Novu to any MCP client
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1
Add the endpoint as a remote MCP server.
https://api.elaichi.ai/mcp -
2
Sign in and approve.
{
"mcpServers": {
"elaichi": {
"url": "https://api.elaichi.ai/mcp"
}
}
}
The Elaichi Agent already has these tools, with nothing to set up.
Use cases
What teams do with Novu through Elaichi
Every one of these runs inside the access the person already has, and lands in the same audit log.
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Platform
Audit every channel connection before a launch
Ask for the full list of Novu channel connections and endpoints and spot the one that is missing or pointed at the wrong place before customers notice.
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Marketing
Verify a sending domain and fix failures
Verify a new Novu domain, run a diagnosis when it fails, and pull the auto configure details so the DNS records get set correctly the first time.
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Support
Check where a customer's notifications are going
Look up a specific Novu channel endpoint or context to confirm which address or device is receiving messages when someone says they never got the notification.
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Product
Set up a new notification channel
Create the Novu channel connection and its endpoint for a new push or chat channel in plain language, then confirm it appears in the list.
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Operations
Keep contexts current across environments
List Novu contexts, update the ones that have drifted, and remove the leftovers from a test that finished months ago.
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Engineering
Record a delivery provider event on the spot
Log a Novu delivery provider activity event while investigating an incident so the timeline in Novu matches what the on-call engineer saw.
Try asking
- “List Novu channel connections added this month”
- “Which Novu channel endpoints failed delivery yesterday”
- “Summarize Novu activity events for the onboarding workflow”
AI tools
Novu tools for your AI agents
121 tools are ready to call through Elaichi's MCP endpoint the moment you connect Novu, governed by the same roles, restrictions, and audit log as everything else in Elaichi.
No tools match your search.
See it in Elaichi
What connecting Novu gets you
6 screens from the product, each doing one job for your Novu account.
The agent
Ask about Novu notifications in plain language.
Answers come straight from live Novu channel connections, endpoints and activity events.
- channel connections
- channel endpoints
- contexts
- activity events
Ask Elaichi to work across your apps.
List Novu channel connections added this month
Which Novu channel endpoints failed delivery yesterday
Summarize Novu activity events for the onboarding workflow
Also runs in Claude, ChatGPT or Cursor
MCP clients
Claude, ChatGPT and Cursor reach Novu here.
One org MCP endpoint over OAuth, no SDK and no shared API key.
Copy the endpoint
Tool catalog
121 Novu tools ready with no custom code.
Browse channel connections, endpoints, contexts and activity events by resource and method.
- Create a Novu delivery provider activity event
- Create a Novu channel connection
- Delete a Novu channel connection by ID
- List all Novu channel connections
Toolboxes
Every team gets its own Novu toolbox.
Scope Novu toolboxes per team so lifecycle, support and growth each see their own.
- Lifecycle Marketing
- Product
- Support
- Platform Engineering
Shared connections
Teammates send Novu notifications without a credential.
See who connected each Novu account and how many teams and members share it.
- Lifecycle EMEA
- Product Notifications
- Support
- Growth US
Audit log
Answer who changed which Novu workflow.
Append-only rows record when, who, what happened, type and Novu resource touched.
- When
- Who
- What happened
- Type
Launching soon
From answering questions to doing the work
A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.
Automations
A schedule turns Novu activity into a digest.
Fetch Novu activity events, group them, draft, get approval, then post back.
Novu digest
Run 418 · started 2 minutes ago · on behalf of Emma Laurent
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✓
Schedule
Every weekday at 08:00
0.2s -
✓
Fetch channel connections
Novu
1.4s -
✓
Group by owner
Transform
0.1s -
✓
Draft the digest
Agent step
Ran with 4 tools, returned a structured summary
6.2s -
Approve the digest
Needs approval
Assigned to Michael Brennan
Approve Deny -
Post the digest
Novu
Queued
Collections and dashboards
Novu delivery health, counted not guessed.
Four metrics, fourteen days of notifications created and a team breakdown, refreshed on schedule.
Novu health
Refreshed 4 minutes ago · every 15 minutes · from the channel connections collection
Channel connections
1,284 ↓ 12%
Channel endpoints
96 ↓ 8%
Needs attention
3 ↑ 2
Updated this week
412 ↑ 9%
Channel connections created
Last 14 days
By team
Share of activity
Lifecycle EMEA 34%
Product Notifications 27%
Support 21%
Growth US 18%
FAQ
Frequently asked questions
How do I connect Novu to Claude?
Connect Novu in Elaichi first, which means pasting a Novu API key when asked. Novu has no OAuth application to register, so there is no client ID or secret to generate. Then open Claude, go to Customize, then Connectors, then Add, and paste https://api.elaichi.ai/mcp as the endpoint. Sign in with your Elaichi account and Novu is available in Claude.
Does Novu work with ChatGPT and Cursor as well as Claude?
Yes. Once Novu is connected in Elaichi, the same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client, and the Elaichi Agent. You connect Novu once and every client you use picks it up.
What can an AI agent actually do with my Novu data?
An agent can list, look up, create, update, and remove Novu channel connections, channel endpoints, and contexts, and it can manage sending domains, including verifying a domain, diagnosing why verification failed, and fetching auto configure details. It can also record delivery provider activity events. Because Novu exposes a lot of actions, short concrete asks like "verify the acme.com domain" get better results than long paragraphs.
Does connecting Novu give the AI access to my whole workspace?
No. Everything the agent does in Novu runs inside the access of the API key the person connected, so it can reach only what that key can reach. Elaichi can narrow that further by turning off individual actions, and it can never widen what Novu itself allows.
Can I stop an agent from deleting or changing things in Novu?
Yes. Restrictions in Elaichi apply per action, so you can allow listing and looking up Novu channel connections, endpoints, contexts, and domains while blocking the actions that update or delete them. A blocked action is never advertised to Claude, ChatGPT, or Cursor at all, so no prompt can reach it.
What happens to a Novu connection when someone leaves?
Offboarding a person in Elaichi ends their access to Novu through every client at once. If they had shared a Novu connection with a team, it keeps working for everyone else. If you want Novu gone entirely, disconnecting it once in Elaichi removes it from Claude, ChatGPT, Cursor, and every other client.
Put Novu in front of your team
Fourteen days on Gold, no credit card. Connect it once and pick what each team can call.