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Marketing Automation

Qualified MCP connector

The Qualified connector brings website leads, visitor sessions, chat conversations, and booked meetings into Claude, ChatGPT, Cursor, and the Elaichi Agent, so each person can ask about pipeline and act inside their own Qualified access.

Connect on Elaichi How to connect

  • How it connects. Connects with an API key. The credential goes into a vault nobody reads back.

  • One address. https://api.elaichi.ai/mcp, the same for every user.

  • Their own access. An agent never gets more than the person it acts for.

How to connect

How to connect Qualified to Claude, ChatGPT or Cursor

Two steps, about a minute.

1

In Elaichi

Connect Qualified once

  1. Open Connections, choose Add connection, and pick Qualified.

  2. Optionally set Share with to give a team access, then press Connect.

  3. Paste a Qualified API key. One person generates a token in Qualified and pastes it once. Everyone else works through Share with, and never sees it.

The credential is vaulted. Nobody reads it back, not even the AI.

Add connection

Choose a connector.

qualified
Qualified
Beamer
Buffer
ClickSend
Dotdigital
Dub
2

In your AI client

Point it at one endpoint

Everyone in the organization uses the same address, and each person only ever reaches what their own account allows.

Connect Qualified to Claude

  1. 1

    Open Customize, then Connectors.

  2. 2

    Press Add.

  3. 3

    Name it, paste the MCP server URL, then Continue.

    https://api.elaichi.ai/mcp
  4. 4

    Sign in and approve.

On Team and Enterprise, an Owner adds it once. Everyone else turns it on for themselves.

Connect Qualified to ChatGPT

  1. 1

    Open Plugins, then press the + button.

  2. 2

    Name it and paste the endpoint into Server URL.

    https://api.elaichi.ai/mcp
  3. 3

    Leave Authentication on OAuth, then tick the risk acknowledgement.

  4. 4

    Press Create, then sign in and approve.

Works on the web today. The plugin directory lives at chatgpt.com/plugins.

Connect Qualified to Cursor

  1. 1

    Open ~/.cursor/mcp.json.

  2. 2

    Add the endpoint under mcpServers.

    https://api.elaichi.ai/mcp
  3. 3

    Reload Cursor, then sign in and approve.

~/.cursor/mcp.json

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

Set up per machine, so repeat it on each computer you work from.

Connect Qualified to any MCP client

  1. 1

    Add the endpoint as a remote MCP server.

    https://api.elaichi.ai/mcp
  2. 2

    Sign in and approve.

{
  "mcpServers": {
    "elaichi": {
      "url": "https://api.elaichi.ai/mcp"
    }
  }
}

The Elaichi Agent already has these tools, with nothing to set up.

Connect Qualified on Elaichi See pricing

Use cases

What teams do with Qualified through Elaichi

Every one of these runs inside the access the person already has, and lands in the same audit log.

  • Sales

    Read the chat before the call

    Pull up everything a lead said to the bot and to a rep on the website, then walk into the meeting knowing what they asked about and which pages they visited.

  • Sales Development

    Find the leads worth chasing today

    Ask for the leads who chatted this week but never booked a meeting, see their company and session history, and decide who to follow up with first.

  • Marketing

    Learn what visitors actually ask

    Review bot conversations and messages from the last campaign to see the questions that came up most, then fix the page or the bot script.

  • Revenue Operations

    Load leads and companies in bulk

    Create new leads and companies from a list after an event, or start a bulk job for a large upload, without hand-entering each record in Qualified.

  • Sales Leadership

    See meetings booked and meetings lost

    Get a plain summary of meetings booked through the website this month, which reps took them, and which ones were canceled.

  • Privacy and Compliance

    Handle a data deletion request

    When a visitor asks to be forgotten, look up their lead and conversations and file the deletion request in Qualified with a record of who did it.

Try asking

  • “Summarize this week's new leads from Qualified.”
  • “List meetings booked from conversations this month.”
  • “Which companies had the most sessions this week.”

See all 24 Qualified tools below

AI tools

Qualified tools for your AI agents

24 tools are ready to call through Elaichi's MCP endpoint the moment you connect Qualified, governed by the same roles, restrictions, and audit log as everything else in Elaichi.

See it in Elaichi

What connecting Qualified gets you

6 screens from the product, each doing one job for your Qualified account.

The agent

Ask Qualified questions, get real answers.

Ask about leads, meetings and conversations in plain language and get answers from live records.

  • leads
  • companies
  • conversations
  • meetings

Ask Elaichi to work across your apps.

Summarize this week's new leads from Qualified.

List meetings booked from conversations this month.

Which companies had the most sessions this week.

Also runs in Claude, ChatGPT or Cursor

MCP clients

One endpoint, every client, no shared keys.

Claude, ChatGPT and Cursor all reach Qualified through one governed org endpoint.

ElaichiMCP clients
Claude ChatGPT Cursor

Copy the endpoint

https://api.elaichi.ai/mcp
Client Connected by Status Last used
Claude
E

Emma Laurent

 • Connected 4 minutes ago
Cursor
S

Sofia Ricci

 • Connected 2 hours ago
ChatGPT
C

Clara Nowak

 • Connected Yesterday

Tool catalog

24 Qualified tools, zero custom code.

The full catalog of leads, companies, sessions and meetings tools, ready with no code.

  • List all Qualified leads
  • Get single Qualified lead by ID
  • Create a Qualified lead
  • Create a Qualified company
ElaichiTools
Tool Action Description
List all Qualified leads List List Qualified leads, newest first, with their custom field values and CRM integration IDs. Returns: id, email, fields, createdAt, updatedAt, visitorIds, salesforceLeadId, salesforceContactId, pardotProspectId, marketoLeadId, hubspotContactId, eloquaContactId. Filter by time windows (updated_after/updated_before or created_after/created_before) or look up a single person with email. Leads appear…
Get single Qualified lead by ID Get Get a single Qualified lead by id. Lead ids come from the list endpoint, from an email's leadId, or by matching an activity's visitorId against a lead's visitorIds. Returns: data. Required: id.
Create a Qualified lead Create Create or update a Qualified lead, matched by email address. Only the field values you send are written; others are left untouched. Returns the lead object directly (not wrapped in a data envelope) including id, email, fields, createdAt, updatedAt, visitorIds, salesforceLeadId, salesforceContactId, pardotProspectId, marketoLeadId, hubspotContactId, eloquaContactId. Required: email.
Create a Qualified company Create Create or update a Qualified company by domain, setting account-level field values that every lead on that domain inherits. Returns: id, domain, name, fields, createdAt, updatedAt. Only account-category fields are accepted; companies cannot be read back via a GET endpoint. Required: domain.
Get single Qualified bulk job by ID Get Get a bulk job. Returns: job. Required: id.

Toolboxes

Every team gets its own Qualified toolbox.

Marketing, sales and support each work from a toolbox scoped to their needs.

  • Sales
  • Marketing
  • Support
  • Revenue Operations
ElaichiToolboxes
Name Source template Tools Created

Sales toolbox

Qualified · leads and meetings

 Qualified starter 18 Mar 4, 2026

Marketing toolbox

Qualified · sessions and campaigns

 — 9 Mar 2, 2026

Support toolbox

Qualified · conversations and messages

 — 24 Feb 27, 2026

Revenue Operations toolbox

Qualified · bulk jobs and data hygiene

 Qualified starter 6 Feb 19, 2026

Customer Success toolbox

Qualified · accounts and meetings

 — 31 Jan 30, 2026

Partnerships toolbox

Qualified · companies and referrals

 — 12 Jan 22, 2026

Shared connections

Shared access, credentials never leave the vault.

See who connected each Qualified account and how many teams work through it.

  • Sales EMEA
  • Sales Americas
  • Marketing
  • Support
ElaichiConnections
Connection Scope Status Access
QU

Qualified (Sales EMEA)

Connected by Emma Laurent

 Personal • Active 1 team · 6 members
QU

Qualified (Sales Americas)

Connected by James Whitfield

 Organization • Active 3 teams · 24 members
QU

Qualified (Marketing)

Connected by Sofia Ricci

 Organization • Active 2 teams · 11 members
QU

Qualified (Support)

Connected by Daniel Ortega

 Personal • Needs re-auth 1 team · 3 members
QU

Qualified (Revenue Operations)

Connected by Clara Nowak

 Personal • Active Not shared
QU

Qualified (Customer Success)

Connected by Michael Brennan

 Personal • Active 2 teams · 9 members

Audit log

Every Qualified action, logged and answerable.

See when, who and what happened for every call made against Qualified.

  • When
  • Who
  • What happened
  • Type
ElaichiAudit log
When Who What happened Type

2 minutes ago

Mar 6, 2026, 3:10 PM
E

Emma Laurent

[email protected]

 Restriction Created Access

8 minutes ago

Mar 6, 2026, 3:04 PM
J

James Whitfield

[email protected]

 Restriction Updated Access

14 minutes ago

Mar 6, 2026, 2:58 PM
S

Sofia Ricci

[email protected]

 Role Assigned Access

20 minutes ago

Mar 6, 2026, 2:52 PM
D

Daniel Ortega

[email protected]

 Qualified Users Updated MCP

26 minutes ago

Mar 6, 2026, 2:46 PM
C

Clara Nowak

[email protected]

 Qualified Leads Created MCP

32 minutes ago

Mar 6, 2026, 2:40 PM
M

Michael Brennan

[email protected]

 Qualified Leads List Toolbox

Launching soon

From answering questions to doing the work

A person no longer has to ask. A trigger starts the work, inside the same permissions and the same audit log as everything else. Automations and live dashboards are launching soon, on the Black plan.

Automations

A schedule triggers real work, end to end.

Records are fetched, grouped, drafted into a digest, approved, then posted back to Qualified.

Qualified digest

Run 418 · started 2 minutes ago · on behalf of Emma Laurent

  1. ✓

    Schedule

    Every weekday at 08:00

    0.2s
  2. ✓

    Fetch leads

    Qualified

    1.4s
  3. ✓

    Group by owner

    Transform

    0.1s
  4. ✓

    Draft the digest

    Agent step

    Ran with 4 tools, returned a structured summary

    6.2s

  5. Approve the digest

    Needs approval

    Assigned to Michael Brennan

    Approve

  6. Post the digest

    Qualified

    Queued

Collections and dashboards

Qualified's health, computed, not asked for.

Four metrics, a 14 day chart and a team breakdown, refreshed on a schedule.

Qualified health

Refreshed 4 minutes ago · every 15 minutes · from the leads collection

Live

Leads

1,284 ↓ 12%

Companies

96 ↓ 8%

Needs attention

3 ↑ 2

Updated this week

412 ↑ 9%

Leads created

Last 14 days

By team

Share of activity

Sales EMEA 34%

Sales Americas 27%

Marketing 21%

Support 18%

Related connectors

More from the catalog

Browse all 400+ connectors →

FAQ

Frequently asked questions

How do I connect Qualified to Claude?

First connect Qualified in Elaichi by pasting an API key from your Qualified account. Then in Claude go to Customize, then Connectors, then Add, and paste https://api.elaichi.ai/mcp. There is no OAuth application to register in Qualified and no client ID or secret to generate.

Does Qualified work with ChatGPT and Cursor as well as Claude?

Yes. Once Qualified is connected in Elaichi, the same endpoint, https://api.elaichi.ai/mcp, works in Claude, ChatGPT, Cursor, any other MCP client, and the Elaichi Agent. You connect Qualified once and use it everywhere.

What can an AI agent actually do with my Qualified data?

It can look up leads and companies, read the chat conversations and messages visitors had with your bot or your reps, review website sessions and emails, and list or cancel meetings booked through Qualified. It can also create new leads and companies, run a bulk upload, and file a GDPR deletion request. It cannot do anything in Qualified that you have not allowed.

Does connecting Qualified give the AI access to every lead and conversation in my account?

No. Every request runs inside the Qualified access of the person who signed in, so the AI sees only the leads, conversations, and meetings that person can already see in Qualified. Elaichi can narrow that access further with restrictions, and it can never widen it.

Can my team share one Qualified connection?

Yes. One person connects Qualified in Elaichi and shares the connection with a team, and nobody else ever handles the API key. Each teammate still signs in to Elaichi as themselves, so the audit log names the actual person behind every lead lookup or meeting change in Qualified.

Can I stop an agent from deleting or changing things in Qualified?

Yes. In Elaichi you restrict actions one by one, so you can allow reading Qualified leads and conversations while blocking meeting cancellations, meeting deletions, or GDPR deletion requests. A blocked action is never shown to Claude, ChatGPT, or Cursor at all, so no prompt can reach it.

What happens to a Qualified connection when someone leaves?

Offboarding that person in Elaichi ends their access to Qualified through every AI client at once. A shared Qualified connection keeps working for everyone else on the team. If you want to remove Qualified entirely, disconnecting it once in Elaichi removes it from Claude, ChatGPT, Cursor, and every other client together.

Put Qualified in front of your team

Fourteen days on Gold, no credit card. Connect it once and pick what each team can call.

Connect Qualified Talk to us